AccidentalRetail & ConsumerRetailLossCustomer Data InvolvedGovernment IDIdentity (basic)MediumContained

UNDER ARMOUR, INC.

bd_e0acb0abf1cd4ae5 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 12, 2012

Filed

Apr 24, 2012

To disclose

12 days

Affected

133state residents only

Linked

2 filings

Confidence

66%

Full breach record for UNDER ARMOUR, INC. →2 incidents on file

Under Armour reported a breach affecting 133 New Hampshire residents after a PwC auditor lost an unencrypted thumb drive containing employee names and SSNs on April 12, 2012. Notices were sent on April 19, 2012, offering credit monitoring.

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Incident timeline

discovery → filing · 12 days

Apr 12, 2012

Begins

Apr 12, 2012

Discovered

Apr 24, 2012

Filed

vs. sector median

6 wks faster

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Massachusetts State AGbd_9095a7444076e4f92012-04-25 · +1dVerified

Name: UNDER ARMOUR, INC.
norm: under armour
Domain: underarmour.com

Name: UNDER ARMOUR, INC.
norm: under armour
Domain: underarmour.com
Industry: Retail & Consumerllm

Discovered: Apr 12, 2012
Breach occurred: Apr 12, 2012
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 19, 2012
Affected individuals: 133state-resident count only
Data types: Government IDIdentity (basic)
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1052 Exfiltration Over Physical Medium
Threat actor: Partner
Regulator citations: Notified New Hampshire Attorney General
Third party: via PricewaterhouseCoopers LLP

During the incident: Working diligently with PwC and governmental authorities to conduct an investigation and search
Unable to locate the thumb drive
Reviewing its data security practices
Reviewing additional security procedures and oversight with PricewaterhouseCoopers
Changes made: Reviewing its data security practices
Reviewing additional security procedures and oversight with PricewaterhouseCoopers in order to look for ways to improve its procedures and those of its vendors
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 days(12 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

New Hampshire State AGApr 24 · first · this page

Massachusetts State AG+1d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/under-armour-20120424.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 24, 2012
Raw hash: 70df816343d9148bfd5b1be8841608cde9a64bbd734873201dbc6cdded0daacb

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityUNDER ARMOUR, INC.

Victim entityUNDER ARMOUR, INC.

Incidentdiscovered Apr 12, 2012

Stated responseWorking diligently with PwC and governmental authorities to conduct an investigation and search

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov