Bath & Body Works Direct, Inc.
bd_dfc77361fe0c7835 · schema v1 · pii pii-v1
Full breach record for Bath & Body Works Direct, Inc. →2 incidents on fileBath & Body Works Direct, Inc. notified the NH AG that an unauthorized party accessed personal info in online loyalty accounts between June 20-25, 2021, likely via credential reuse from a third-party breach. 3 NH residents affected. Data included names, emails, addresses, phone numbers, loyalty numbers, and gift card details. BBW disabled passwords, coordinated with law enforcement, and offered 1 year of identity protection.
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Incident timeline
Jun 20, 2021
Begins
Jun 23, 2021
Discovered
Aug 13, 2021
Filed
vs. sector median
1 wks faster
Linked disclosures
Why this link?Regulatory filings (5) · sorted by filing gap
- Maine State AGbd_67bbd5716ecec63e2021-08-10 · +3dVerified
- California State AGbd_906c68ac5dd97b3a2021-08-10 · +3dVerified
- Massachusetts State AGbd_9b6c464d0a74ebd42021-08-10 · +3dVerified
- Indiana State AGbd_c43c3f2459d9c74b2021-08-10 · +3dVerified
Show 1 more filing ↓Show fewer ↑up to 224d gap
- Illinois State AGbd_586d65c613dae8212021-01-01 · +224dCandidate
Filing propagation · 6 filings · 6 states
View merged incident ↗Pattern: first filing Jan 1 (IL), last Aug 13 (NH) — a 224-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?
Evidence ladder
Attacker assertion only. Establishes: claim date, group, alleged victim.
Unlocks: incident narrative, operational impact. Still no compliance clock.
Unlocks: discovery date, data types, affected count, compliance clock.
Unlocks: materiality, stated response, full audit trail. Ceiling removed.