MalwareRetail & ConsumerRetailRansomwareData EncryptedCustomer Data InvolvedPCIFinancial accountIdentity (basic)MediumContained

SALLY BEAUTY HOLDINGS, INC.

bd_de5c2a2e86bc415f · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 1, 2015

Filed

Jun 26, 2015

To disclose

12 weeks

Affected

29,942state residents only

Linked

3 filings

Confidence

64%

Full breach record for SALLY BEAUTY HOLDINGS, INC. →

Sally Beauty Holdings, Inc. disclosed an illegal intrusion into its payment card systems in April 2015. Malware was deployed on point-of-sale systems between March 6 and April 17, 2015, potentially compromising payment card information (names, card numbers, expiration dates, CVV) for customers at affected U.S. stores. The company eliminated the malware, engaged law enforcement and forensic experts, and offered 12 months of free credit monitoring via Kroll. Remediation includes rolling out chip-and-pin technology.

J jump to incidentP pin to compareR raw source

South Carolina clock✓ SC CRA notice due12 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 26 days

discovery → filing · 12 weeks / 86 days

Mar 6, 2015

Begins

Apr 1, 2015

Discovered

Jun 26, 2015

Filed

vs. sector median

+5 wks slower

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_aa9f81af848039382015-05-29 · +28dVerified
California State AGbd_f45f1e90aaa48e422015-05-28 · +29dCandidate

Name: SALLY BEAUTY HOLDINGS, INC.
norm: sally beauty
Domain: sallybeautyholdings.com

Name: SALLY BEAUTY HOLDINGS, INC.
norm: sally beauty
Domain: sallybeautyholdings.com
Industry: Retail & Consumerllm

Discovered: Apr 1, 2015
Breach occurred: Mar 6, 2015 – Apr 17, 2015
Undetected for: 26 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 28, 2015
Affected individuals: 29,942state-resident count only
Data types: PCIFinancial accountIdentity (basic)
Attack vector: Ransomware
MITRE ATT&CK: T1486 Data Encrypted for ImpactT1052 Exfiltration Over Physical Medium
Threat actor: ExternalFinancial
Regulator citations: Working with law enforcement

During the incident: Began an investigation into a possible security incident
Working diligently with law enforcement
Working with leading third-party forensics experts
Eliminated malware from all Sally Beauty point-of-sale systems
Offering free identity protection services, including credit monitoring, to any customer who used their payment card at a U.S. Sally Beauty store between March 6th and April 17th of 2015
Obtained the services of a respected identity protection company, Kroll
Changes made: Significant investments to strengthen information technology systems
Expected rollout of the latest “chip and pin” payment security protection to all U.S. Sally Beauty stores by October 2015
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 weeks(86 days from discovery to filing)
Compliance flags: SC CRA notice due
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

California State AGMay 28 · first

Massachusetts State AG+1d

South Carolina State AG+29d · this page

Pattern: first filing May 28 (CA), last Jun 26 (SC) — a 29-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://consumer.sc.gov/sites/consumer/files/Documents/Business%20Resources%20Laws/Related%20Laws/Breaches/2015/SallyBeautyHoldings%2CInc..pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 26, 2015
Raw hash: 7146e7cad4eaf26a52704fa1c36d48f9a79d30be0430753cd6d4a50bb4e5b6a9

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entitySALLY BEAUTY HOLDINGS, INC.

Victim entitySALLY BEAUTY HOLDINGS, INC.

Incidentdiscovered Apr 1, 2015

Stated responseBegan an investigation into a possible security incident

ComplianceSC CRA notice due

Extraction provenanceno artifact recorded

Source provenanceconsumer.sc.gov