HackingRetail & ConsumerRetailCustomer Data InvolvedGovernment IDIdentity (basic)HighContained

LEISURE TIME PRODUCTS, LLC

bd_d69cb40931bde091 · schema v1 · pii pii-v1

Severity

High

Discovered

Feb 19, 2025

Filed

Mar 18, 2025

To disclose

27 days

Affected · nationwide

1,0652 in this filing

Linked

5 filings

Confidence

66%

Full breach record for LEISURE TIME PRODUCTS, LLC →

Leisure Time Products, LLC (d/b/a Backyard Discovery) reported an external system breach (hacking) occurring on or about November 9, 2024, discovered on February 19, 2025. The incident affected 1,065 individuals total, including 2 Maine residents. Personal information potentially acquired included names and government identifiers (SSN). The company engaged cybersecurity experts, contained the incident, and offered 12 months of credit monitoring via Experian. Notices were sent on March 17, 2025.

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Date basis clock✓ Clock withheld · confirmation date27 days discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 102 days

discovery → filing · 27 days

Nov 9, 2024

Begins

Feb 19, 2025

Discovered

Mar 18, 2025

Filed

vs. sector median

4 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Maryland State AGbd_f6a60054402dc4722025-03-18Verified
Massachusetts State AGbd_cb83bd7e4088659a2025-03-19 · +1dVerified
Indiana State AGbd_6e114efa82b071f02025-03-17 · +1dVerified
New Hampshire State AGbd_58d67b3a11b134e12025-03-24 · +6dVerified

Name: MCDONALD HOPKINS LLC
norm: mcdonald hopkins

Name: LEISURE TIME PRODUCTS, LLC
norm: leisure time products
Also named: Leisure Time Products, LLCdba oflegal entity
Backyard Discoverydba oftrade name
Industry: Retail & Consumerllm

Discovered: Feb 19, 2025
Breach occurred: Nov 9, 2024
Undetected for: 102 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 17, 2025
Affected individuals: 1,065state + nationwide
Data types: Government IDIdentity (basic)
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Filed Data Breach Notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Engaged leading cybersecurity experts to identify what personal information, if any, was involved
Contained the incident
Commenced an immediate and thorough investigation
Offered complimentary access to Experian IdentityWorks SM Credit 3B for 12 months
Changes made: Continually evaluate and modify our practices and internal controls to enhance the security and privacy of your information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 27 days(27 days from discovery to filing)
Compliance flags: Clock withheld · confirmation date

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Indiana State AGMar 17 · first

Maryland State AG+1d

Maine State AG+1d · this page

Massachusetts State AG+2d

New Hampshire State AG+7d

Pattern: first filing Mar 17 (IN), last Mar 24 (NH) — a 7-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/9020b79e-2c08-4f3f-939a-1dd60199e154.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 18, 2025
Raw hash: 370d4a3dcf559642e1f4ac6c8fd974e62f2f708b3830846017857edbd433e948

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityMCDONALD HOPKINS LLC

Victim entityLEISURE TIME PRODUCTS, LLC

Incidentdiscovered Feb 19, 2025

Stated responseEngaged leading cybersecurity experts to identify what personal information, if any, was involved

ComplianceClock withheld · confirmation date

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov