HackingInformationCustomer Data InvolvedLow

Living Proof

bd_d548a6e5673f3f8e · schema v1 · pii pii-v1

Severity

Low

Discovered

Apr 8, 2021

Filed

Jun 9, 2021

To disclose

9 weeks

Affected · nationwide

3061 in this filing

Linked

4 filings

Confidence

65%

Full breach record for Living Proof →

Living Proof Inc. reported an external system breach that occurred between February 21, 2021, and April 8, 2021. The breach was discovered on April 8, 2021, affecting 306 individuals in total. The company provided written notification to those affected and offered 24 months of identity monitoring, fraud consultation, and identity theft restoration services through Experian.

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Maine clockDiscovered Apr 8, 2021 → Filed with AG Jun 9, 202162d ⏱ ME AG >30d9 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 46 days

discovery → filing · 9 weeks / 62 days

Feb 21, 2021

Begins

Apr 8, 2021

Discovered

Jun 9, 2021

Filed

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Indiana State AGbd_357d8f3be9f0bcbd2021-06-09Verified
Massachusetts State AGbd_c24d99f66b541ded2021-06-09Verified
New Hampshire State AGbd_43483f52df9b83b12021-06-14 · +5dVerified

Name: Living Proof
norm: living proof

Name: Living Proof
norm: living proof

Discovered: Apr 8, 2021
Breach occurred: Feb 21, 2021 – Apr 8, 2021
Undetected for: 46 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 9, 2021
Affected individuals: 306state + nationwide
Data types: —
Attack vector: Unauthorized Access
Threat actor: External

During the incident: Sent written notification to affected consumers
Offered 24 months of identity monitoring, fraud consultation, and identity theft restoration through Experian
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 9 weeks(62 days from discovery to filing)
Compliance flags: ME AG >30d · 62d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Apr 8, 2021
→ Filed with AG: Jun 9, 2021
62d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Apr 8, 2021 → Filed with AG: Jun 9, 2021	62d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Indiana State AGJun 9 · first

Massachusetts State AGJun 9 · first

Maine State AGJun 9 · first · this page

New Hampshire State AG+5d

Pattern: first filing Jun 9 (IN), last Jun 14 (NH) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/eb2ddfa7-9b08-42fe-9691-2e5f72e4839c.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 9, 2021
Raw hash: ca5481e1f33961688fb31baaa911b0909d1d9c98023b60d1d236320b1db214c0

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityLiving Proof

Victim entityLiving Proof

Incidentdiscovered Apr 8, 2021

Stated responseSent written notification to affected consumers

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov