HackingRetail & ConsumerRetailData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDMediumContained

Eastern Ice

bd_d336c96c18bb3613 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jan 13, 2026

Filed

Apr 13, 2026

To disclose

13 weeks

Affected

1state residents only

Linked

3 filings

Confidence

67%

Full breach record for Eastern Ice →

New Hampshire AG submission dated March 26, 2026, regarding Eastern Ice. On January 13, 2026, an unauthorized third party compromised Eastern Ice's network. The incident potentially impacted personal information including name, SSN, DOB, and driver's license numbers for approximately 73 individuals (including 1 NH resident). Eastern Ice engaged third-party experts, secured the network, and mailed notification letters on March 23, 2026, offering 12 months of credit monitoring.

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Leak gap clock⏱ Leak >90d13 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

discovery → filing · 13 weeks / 90 days

Jan 13, 2026

Discovered

Apr 13, 2026

Filed

vs. sector median

+5 wks slower

This filing is one of 3 about the same incident.View merged incident

A leak claim by play about this victim predates this filing by 91 days.View originating leak claim

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Siteplaybd_2b12723bd8f7c8302026-01-12 · +91dVerified by operator

Regulatory filings (1) · sorted by filing gap

Massachusetts State AGbd_36e829b020e990d32026-04-12 · +1dVerified by operator

Name: Pierson Ferdinand LLP
norm: pierson ferdinand
Domain: pierferd.com

Name: Eastern Ice
norm: eastern ice
Domain: easternice.net
Industry: Retail & Consumerllm

Discovered: Jan 13, 2026
Materiality determined: —
Notification sent: Mar 23, 2026
Affected individuals: 1state-resident count only
Data types: Identity (basic)Government ID
Data elements: Date of birth
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Submitted notification to New Hampshire Attorney GeneralSubmitted notification to Rhode Island Attorney General
Initial access: exploit_public_facing

During the incident: Secured and remediated the compromise
Engaged additional third-party experts
Enhanced its data security
Commenced an investigation
Worked with specialized third parties to investigate how the incident occurred
Took appropriate remedial and hardening steps to enhance network security and data privacy
Engaged a national cybersecurity firm to assist in assessing the scope of the incident
Changes made: Enhanced its data security
Enhanced network security and data privacy
Evaluating opportunities to further secure our systems
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 weeks(90 days from discovery to filing)
Compliance flags: Leak >90d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Massachusetts State AGApr 12 · first

New Hampshire State AG+1d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/eastern-ice-20260413.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 13, 2026
Raw hash: f3bd22092be49f2a68e377087a6a6a2b82e8a8673a7c8561b2b3f6ae67437f38

Linked disclosures

Ransomware claims (1)

Regulatory filings (1) · sorted by filing gap

Reporting entityPierson Ferdinand LLP

Victim entityEastern Ice

Incidentdiscovered Jan 13, 2026

Stated responseSecured and remediated the compromise

ComplianceLeak >90d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov