Social EngineeringPhishingStolen CredentialsCustomer Data InvolvedData ExfiltratedIdentity (basic)Government IDFinancial accountFinancial credentialsMediumContained

Johnny Appleseed's Inc.

bd_d32359c97aab8f9d · schema v1 · pii pii-v1

Severity

Medium

Discovered

Dec 3, 2018

Filed

Jan 9, 2019

To disclose

5 weeks

Affected

6state residents only

Linked

2 filings

Confidence

66%

Full breach record for Johnny Appleseed's Inc. →

Johnny Appleseed's Inc. notified the New Hampshire Attorney General of a security incident involving unauthorized access to an employee email account between October 17-18, 2018. The breach exposed personal information, including names, SSNs, driver's license numbers, and payment card data. The company secured the account, offered 6 New Hampshire residents one year of credit monitoring via Experian, and implemented enhanced security measures.

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Incident timeline

undetected · 47 days

discovery → filing · 5 weeks / 37 days

Oct 17, 2018

Begins

Dec 3, 2018

Discovered

Jan 9, 2019

Filed

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Massachusetts State AGbd_ed598fbac51a8c572019-01-08 · +1dVerified

Name: Johnny Appleseed's Inc.
norm: johnny appleseed s

Name: Johnny Appleseed's Inc.
norm: johnny appleseed s

Discovered: Dec 3, 2018
Breach occurred: Oct 17, 2018 – Oct 18, 2018
Undetected for: 47 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 8, 2019
Affected individuals: 6state-resident count only
Data types: Identity (basic)Government IDFinancial accountFinancial credentials
Data elements: Social Security number
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing LinkT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Notified Attorney General Gordon MacDonald
Initial access: phishing_link

During the incident: Took steps to secure the account
Began an investigation to determine the nature and scope of the activity
Began notifying 6 New Hampshire residents via U.S. mail
Offering eligible individuals a complimentary, one-year membership to a credit monitoring and identity theft protection service through Experian
Provided a telephone number for individuals to call with questions
Changes made: Implementing enhanced security measures to help prevent this type of incident from happening in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(37 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Massachusetts State AGJan 8 · first

New Hampshire State AG+1d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/johnny-appleseed-20190109.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 9, 2019
Raw hash: 3257888bd4bdcd97bed8c77122aeb10d4000791c44da3ef8f2a7d37e186751ae

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityJohnny Appleseed's Inc.

Victim entityJohnny Appleseed's Inc.

Incidentdiscovered Dec 3, 2018

Stated responseTook steps to secure the account

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov