HackingTechnologyProfessional ServicesTransportationDelayed DiscoveryIdentity (basic)Government IDMediumContained

Donlen Corporation

bd_d11b738c5bfd04ee · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 4, 2021

Filed

Oct 7, 2022

To disclose

19 months

Affected

4state residents only

Linked

3 filings

Confidence

66%

Full breach record for Donlen Corporation →3 incidents on file

PepsiCo notified NH AG of a breach at third-party vendor Donlen (now Sellerco). Unknown actor accessed Donlen's network Feb-Mar 2021. Donlen confirmed in Sept 2022 that PepsiCo employee names and driver's license numbers may have been accessed. 4 NH residents affected. Notifications sent Oct 7, 2022, including 24 months credit monitoring.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 8 days

discovery → filing · 19 months / 582 days

Feb 24, 2021

Begins

Mar 4, 2021

Discovered

Oct 7, 2022

Filed

vs. sector median

+64 wks slower

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Montana State AGbd_087f420172088bed2022-10-28 · +21dVerified
New Hampshire State AGbd_035cf9fbb49a2e072022-09-08 · +29dCandidate

Name: PepsiCo, Inc.
norm: pepsico

Name: Donlen Corporation
norm: donlen
Domain: donlen.com
Industry: TechnologyllmProfessional Servicesllm

Discovered: Mar 4, 2021
Breach occurred: Feb 24, 2021 – Mar 4, 2021
Undetected for: 8 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 7, 2022
Affected individuals: 4state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: Notified New Hampshire Office of the Attorney General

During the incident: Donlen promptly took steps to contain the threat and enable business operations
Launched a full investigation
Resetting impacted account passwords
Reviewing the contents of the impacted systems
Offering you access to complimentary credit monitoring and identity protection services for 24 months through IDX
Changes made: Resetting impacted account passwords
Reviewing internal systems to identify contact information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 19 months(582 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 2 states

View merged incident ↗

New Hampshire State AGSep 8 · first

New Hampshire State AG+29d · this page

Montana State AG+50d

Pattern: first filing Sep 8 (NH), last Oct 28 (MT) — a 50-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/pepsico-donlen-sellerco-20221007.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 7, 2022
Raw hash: 2a81b81fb366558ccbc839c4d5aafa8cd7c2d099d8b73418f3e8dd0730024bcf

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityPepsiCo, Inc.

Victim entityDonlen Corporation

Incidentdiscovered Mar 4, 2021

Stated responseDonlen promptly took steps to contain the threat and enable business operations

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov