HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

Name Badges, LLC

bd_cfd5dfddf41a6a32 · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 9, 2024

Filed

Oct 7, 2024

To disclose

12 weeks

Affected · nationwide

2,1219 in this filing

Linked

6 filings

Confidence

66%

Full breach record for Name Badges, LLC →

Name Badges, LLC reported an external system breach (hacking) affecting 2,121 individuals, including 9 Maine residents. The incident occurred between December 6 and 23, 2023, was discovered on July 17, 2024, and notifications were sent on October 7, 2024. Compromised data included personal identifiers and financial account information.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered May 9, 2024 → Filed with AG Oct 7, 2024151d ✗ ME AG >90d12 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 155 days

discovery → filing · 22 weeks / 151 days

Dec 6, 2023

Begins

May 9, 2024

Discovered

Oct 7, 2024

Filed

vs. sector median

+4 wks slower

This filing is one of 6 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

Indiana State AGbd_0947b863d3f5eb482024-10-07Verified
Vermont State AGbd_2222af12379d74e92024-10-07Verified
Montana State AGbd_993ee21aa8fc8d622024-10-07Candidate
Massachusetts State AGbd_2ac183faf182a66e2024-10-08 · +1dVerified

Show 1 more filing ↓up to 4d gap

New Hampshire State AGbd_20f1875a242843f12024-10-11 · +4dVerified

Name: Name Badges, LLC
norm: name badges

Name: Name Badges, LLC
norm: name badges
Industry: Retail & Consumerllm

Discovered: May 9, 2024
Breach occurred: Dec 6, 2023 – Dec 23, 2023
Undetected for: 155 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 7, 2024
Affected individuals: 2,121state + nationwide
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: ExternalFinancial
Regulator citations: Filed notification with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Engaged a third-party cybersecurity firm to conduct a forensic investigation
Conducted manual document review
Set up a dedicated and confidential toll-free response line
Changes made: Continually evaluate and modify practices and internal controls to enhance security and privacy
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 weeks(82 days from discovery to filing)
Compliance flags: ME AG >90d · 151dME resident >60d · 151d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: May 9, 2024
→ Filed with AG: Oct 7, 2024
151d 90 days ME AG >90d
Maine
Discovered: May 9, 2024
→ Notified: Oct 7, 2024
151d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: May 9, 2024 → Filed with AG: Oct 7, 2024	151d	90 days	ME AG >90d
Maine	Discovered: May 9, 2024 → Notified: Oct 7, 2024	151d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Indiana State AGOct 7 · first

Vermont State AGOct 7 · first

Montana State AGOct 7 · first

Maine State AGOct 7 · first · this page

Massachusetts State AG+1d

New Hampshire State AG+4d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/a8aa0fc8-a4f3-4405-8a88-e68ede9a8641.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 7, 2024
Raw hash: c64da47f5efbedc6ebdb326a43b2fb7c140af8cd0bf76e6731f180b169eefd76

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entityName Badges, LLC

Victim entityName Badges, LLC

Incidentdiscovered May 9, 2024

Stated responseEngaged a third-party cybersecurity firm to conduct a forensic investigation

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov