HackingRetail & ConsumerRetailVulnerability ExploitCustomer Data InvolvedData ExfiltratedFinancial accountFinancial credentialsIdentity (basic)LowContained

LawnStarter, Inc.

bd_cf4ba5a6420cf370 · schema v1 · pii pii-v2

Severity

Low

Discovered

Jun 15, 2026

Filed

Aug 21, 2026

To disclose

10 weeks

Affected

1state residents only

Linked

2 filings

Confidence

70%

Full breach record for LawnStarter, Inc. →2 incidents on file

LawnStarter, Inc. notified the NH Attorney General of a cyber-attack on its website payment platform. On June 15, 2026, suspicious activity was identified, leading to the compromise of credit and debit card data (cardholder name, address, card number, expiration date, CVV) for customers using LawnStarter, LawnLove, and HomeGnome websites between June 15-16, 2026. One New Hampshire resident was affected. The company launched an investigation, confirmed impacted individuals by July 20, 2026, and sent notices on August 21, 2026. 12 months of credit monitoring via Experian is being offered.

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Incident timeline

discovery → filing · 10 weeks / 67 days

Jun 15, 2026

Begins

Jun 15, 2026

Discovered

Aug 21, 2026

Filed

vs. sector median

+2 wks slower

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Vermont State AGbd_7f01ef1d0cc367d82026-08-21Candidate

Name: LawnStarter, Inc.
norm: lawnstarter
Domain: lawnstarter.com

Name: LawnStarter, Inc.
norm: lawnstarter
Domain: lawnstarter.com
Industry: Retail & Consumerllm

Discovered: Jun 15, 2026
Breach occurred: Jun 15, 2026 – Jun 16, 2026
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Aug 21, 2026
Affected individuals: 1state-resident count only
Data types: Financial accountFinancial credentialsIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Notified Office of the New Hampshire Attorney GeneralProviding written notice of this incident to relevant state regulators, as necessary
Initial access: exploit_public_facing

During the incident: Launched an investigation to determine the nature and scope of the event
Took steps to confirm the identity of the customers whose personally identifiable information was impacted
Providing access to credit monitoring services for twelve (12) months, through Experian, to individuals whose personal information was potentially affected by this incident, at no cost to these individuals
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators, as necessary, and to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Implementing additional procedures to further protect the security of customer debit and credit cards
Continuing to evaluate its policies and procedures related to data privacy and security
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 10 weeks(67 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Vermont State AGAug 21 · first

New Hampshire State AGAug 21 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/lawnstarter-20260821.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 21, 2026
Raw hash: 71b8ee02df2cdb1a8e8723be4697a73ed627b3ed8ee1e681ae5a5527c302ab18

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityLawnStarter, Inc.

Victim entityLawnStarter, Inc.

Incidentdiscovered Jun 15, 2026

Stated responseLaunched an investigation to determine the nature and scope of the event

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov