HackingRetail & ConsumerRetailCustomer Data InvolvedGovernment IDIdentity (basic)HighContained

Emmi Roth USA, Inc

bd_ceeeaf3225fb12ba · schema v1 · pii pii-v1

Severity

High

Discovered

Aug 10, 2023

Filed

Sep 14, 2023

To disclose

5 weeks

Affected · nationwide

1,3101 in this filing

Linked

5 filings

Confidence

66%

Full breach record for Emmi Roth USA, Inc →

Emmi Roth USA, Inc. reported an external system breach (hacking) on August 10, 2023, affecting 1,310 individuals, including 1 Maine resident. The breach compromised names and Social Security Numbers. The company notified affected individuals in writing on September 15, 2023, and provided 24 months of identity theft protection services through Equifax.

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Maine clockDiscovered Aug 10, 2023 → Filed with AG Sep 14, 202335d ⏱ ME AG >30d5 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 5 weeks / 35 days

Aug 10, 2023

Begins

Aug 10, 2023

Discovered

Sep 14, 2023

Filed

vs. sector median

3 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Montana State AGbd_50a9de32f814b09c2023-09-14Candidate
Massachusetts State AGbd_74cb58d02aa559b42023-09-14Verified
Vermont State AGbd_067d063c3638d0162023-09-15 · +1dVerified
Indiana State AGbd_ea53fdec122f00ad2023-09-15 · +1dVerified

Name: Emmi Roth USA, Inc
norm: emmi roth usa

Name: Emmi Roth USA, Inc
norm: emmi roth usa
Industry: Retail & Consumerllm

Discovered: Aug 10, 2023
Breach occurred: Aug 10, 2023
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Sep 15, 2023
Affected individuals: 1,310state + nationwide
Data types: Government IDIdentity (basic)
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Initial access: exploit_public_facing

During the incident: Sent written notification to affected individuals
Offered 24 months of identity theft protection services through Equifax
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(35 days from discovery to filing)
Compliance flags: ME AG >30d · 35d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Aug 10, 2023
→ Filed with AG: Sep 14, 2023
35d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Aug 10, 2023 → Filed with AG: Sep 14, 2023	35d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Montana State AGSep 14 · first

Massachusetts State AGSep 14 · first

Maine State AGSep 14 · first · this page

Vermont State AG+1d

Indiana State AG+1d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/c635ac82-93b6-4c42-8e88-7387b111478d.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Sep 14, 2023
Raw hash: 9bd482421f77803ef50cdccaf20ff943de9cd38124ef0e1b723f0fb4511e4daf

Linked disclosures

Regulatory filings (4) · sorted by filing gap

Reporting entityEmmi Roth USA, Inc

Victim entityEmmi Roth USA, Inc

Incidentdiscovered Aug 10, 2023

Stated responseSent written notification to affected individuals

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov