HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Financial accountLowActive

Neutraceutical Wellness, Inc

bd_ce1dcb9a26b98d7d · schema v1 · pii pii-v1

Severity

Low

Discovered

Sep 11, 2019

Filed

Oct 15, 2019

To disclose

5 weeks

Affected

51state residents only

Linked

4 filings

Confidence

64%

Full breach record for Neutraceutical Wellness, Inc →

Nutraceutical Wellness Inc. (dba Nutrafol) notified the NH AG of a cyber incident discovered on Sept 11, 2019. Customer PII (names, addresses, credit card info) may have been accessed. 51 NH residents affected. Company engaged forensic firm and notified credit card issuers. Notifications to customers planned for Oct 10, 2019.

J jump to incidentP pin to compareR raw source

Incident timeline

discovery → filing · 5 weeks / 34 days

Sep 11, 2019

Discovered

Oct 15, 2019

Filed

vs. sector median

3 wks faster

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Washington State AGbd_7f5197203eb7b2392019-10-16 · +1dVerified
Montana State AGbd_dec6450e7103ab9a2019-10-11 · +4dVerified
Illinois State AGbd_abc67301c632366f2019-01-01 · +287dCandidate

Name: Cooley LLP
norm: cooley

Name: Neutraceutical Wellness, Inc
norm: neutraceutical wellness
Industry: Retail & Consumerllm

Discovered: Sep 11, 2019
Materiality determined: —
Notification sent: Oct 10, 2019
Affected individuals: 51state-resident count only
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1119 Automated Collection
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Attorney General

During the incident: Working with a nationally recognized computer security firm to conduct an investigation
Credit card companies have been notified and provided with the affected credit card numbers
Initiating an internal investigation
Retaining a nationally recognized computer security firm to assist us in our investigation and respond to this incident
Changes made: Continuing to review and enhance security measures moving forward
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(34 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Illinois State AGJan 1 · first

Montana State AG+283d

New Hampshire State AG+287d · this page

Washington State AG+288d

Pattern: first filing Jan 1 (IL), last Oct 16 (WA) — a 288-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/nutraceulital-wellness-20191015.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 15, 2019
Raw hash: 00818326fa3e1b299fe6f2a4a7c258bb5711b463f033685fc0cdd36541836719

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityCooley LLP

Victim entityNeutraceutical Wellness, Inc

Incidentdiscovered Sep 11, 2019

Stated responseWorking with a nationally recognized computer security firm to conduct an investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov