DisclosureLens
HackingRetail & ConsumerRetailVulnerability ExploitCustomer Data InvolvedIdentity (basic)Financial accountFinancial credentialsLowContained

SIMMS FISHING PRODUCTS LLC

bd_cd3f5f50e17ae86e · schema v1 · pii pii-v1

Severity

Low

Discovered

Mar 2, 2021

Filed

Apr 6, 2021

To disclose

5 weeks

Affected · nationwide

3302 in this filing

Linked

5 filings

Confidence

50%
Full breach record for SIMMS FISHING PRODUCTS LLC →3 incidents on file

Simms Fishing Products, LLC, a fishing gear company, reported a data breach affecting 330 individuals, including 2 Maine residents. The breach, which occurred between February 26 and March 1, 2021, was discovered on March 2, 2021. It was caused by the injection of malicious code into the company's e-commerce website, resulting in the compromise of customers' names and financial account or credit/debit card numbers, along with their security codes or PINs. Written notifications were sent to affected consumers on April 6, 2021.

Maine clockDiscovered Mar 2, 2021 → Filed with AG Apr 6, 202135d ⏱ ME AG >30d5 weeks discovery → filing
⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 4 days
discovery → filing · 5 weeks / 35 days

Feb 26, 2021

Begins

Mar 2, 2021

Discovered

Apr 6, 2021

Filed

vs. sector median

2 wks faster

This filing is one of 5 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (4) · sorted by filing gap

Filing propagation · 5 filings · 5 states

View merged incident ↗
Massachusetts State AGApr 6 · first
Montana State AGApr 6 · first
Indiana State AGApr 6 · first
Maine State AGApr 6 · first · this page
New Hampshire State AG+6d

Pattern: first filing Apr 6 (MA), last Apr 12 (NH) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.