Social EngineeringRetail & ConsumerRetailPhishingCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

The Hershey Company

bd_c75b9d05902bdbdb · schema v1 · pii pii-v1

Severity

Medium

Discovered

Sep 3, 2023

Filed

Dec 1, 2023

To disclose

13 weeks

Affected · nationwide

2,2141 in this filing

Linked

4 filings

Confidence

66%

Full breach record for The Hershey Company →2 incidents on file

The Hershey Company reported a phishing campaign incident occurring September 3-4, 2023, affecting 2,214 individuals, including 1 Maine resident. The breach compromised names and financial account/credit card numbers. Hershey notified consumers in writing on December 1, 2023, and provided 24 months of credit monitoring and identity restoration services via Experian.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Sep 3, 2023 → Filed with AG Dec 1, 202389d ⏱ ME AG >30d13 weeks discovery → filing

⚠ occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.

Incident timeline

discovery → filing · 13 weeks / 89 days

Sep 3, 2023

Begins

Sep 3, 2023

Discovered

Dec 1, 2023

Filed

vs. sector median

+3 wks slower

This filing is one of 4 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Vermont State AGbd_3f641e1fa342eece2023-12-01Verified
Massachusetts State AGbd_cb734f4b4252d9d42023-12-01Verified
New Hampshire State AGbd_b06b5c2cd4bea4852023-12-07 · +6dVerified

Name: The Hershey Company
norm: the hershey
Domain: thehersheycompany.com

Name: The Hershey Company
norm: the hershey
Domain: thehersheycompany.com
Industry: Retail & Consumerllm

Discovered: Sep 3, 2023
Breach occurred: Sep 3, 2023 – Sep 4, 2023
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 1, 2023
Affected individuals: 2,214state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing Link
Threat actor: ExternalFinancial
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: phishing_link

During the incident: Sent written notification to affected consumers
Offered 24 months of identity theft protection services through Experian
Changes made: Offered 24 months of credit check, credit monitoring, and identity restoration services through Experian
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 weeks(89 days from discovery to filing)
Compliance flags: ME AG >30d · 89d
Discovery-date grounding: occurrence dateThe stored discovery date equals the breach OCCURRENCE date. Detection is normally later, so this OVERSTATES the delay — a 'late' verdict here may not be real.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Sep 3, 2023
→ Filed with AG: Dec 1, 2023
89d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Sep 3, 2023 → Filed with AG: Dec 1, 2023	89d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Vermont State AGDec 1 · first

Massachusetts State AGDec 1 · first

Maine State AGDec 1 · first · this page

New Hampshire State AG+6d

Pattern: first filing Dec 1 (VT), last Dec 7 (NH) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/0bde9ba2-ba66-4741-9b54-208987b13c24.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 1, 2023
Raw hash: d81e90e815782afbe0cbe59543729562b03e3c57965ee50de9d28294c9e1f1a2

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityThe Hershey Company

Victim entityThe Hershey Company

Incidentdiscovered Sep 3, 2023

Stated responseSent written notification to affected consumers

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov