HackingRetail & ConsumerRetailVulnerability ExploitData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountHighContained

Herff Jones, Inc.

bd_c498cc7962b75b4e · schema v1 · pii pii-v1

Severity

High

Discovered

May 25, 2021

Filed

Jun 17, 2021

To disclose

23 days

Affected · nationwide

1,091,049315 in this filing

Linked

10 filings

Confidence

65%

Full breach record for Herff Jones, Inc. →

Herff Jones, LLC reported an external system breach (hacking) occurring between January 11, 2021, and April 19, 2021, discovered on May 25, 2021. The incident affected approximately 1,091,049 individuals nationwide, including 315 Maine residents. Acquired data included names and financial account or credit/debit card numbers. Herff Jones notified consumers in writing and provided one year of credit monitoring through Equifax.

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Maine clockDiscovered May 25, 2021 → Filed with AG Jun 17, 202123d ✓ ME AG ≤30d23 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 134 days

discovery → filing · 23 days

Jan 11, 2021

Begins

May 25, 2021

Discovered

Jun 17, 2021

Filed

vs. sector median

4 wks faster

This filing is one of 10 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (9) · sorted by filing gap

Massachusetts State AGbd_dd6104b2c45fb75f2021-06-17Verified
Washington State AGbd_5f73094a967c585a2021-06-18 · +1dVerified
Hawaii State AGbd_74f29caa55e603872021-06-18 · +1dVerified
California State AGbd_2e90ae60839167cf2021-06-16 · +1dVerified

Show 5 more filings ↓up to 4d gap

Oregon State AGbd_c3551e4927f858b92021-06-16 · +1dVerified
Indiana State AGbd_0f9c2217d66a36282021-06-15 · +2dVerified
Montana State AGbd_29c004d8b0b0569a2021-06-15 · +2dCandidate
Delaware State AGbd_b365bf4fbdc559d82021-06-15 · +2dVerified
South Carolina State AGbd_2980367b7859f3392021-06-21 · +4dVerified

Name: Herff Jones, Inc.
norm: herff jones

Name: Herff Jones, Inc.
norm: herff jones
Industry: Retail & Consumerllm

Discovered: May 25, 2021
Breach occurred: Jan 11, 2021 – Apr 19, 2021
Undetected for: 134 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jun 15, 2021
Affected individuals: 1,091,049state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Regulator citations: Filed data breach notice with Maine Attorney General
Initial access: exploit_public_facing

During the incident: Sent written notification to affected consumers
Offered 1 year of credit monitoring through Equifax
Changes made: Provided identity theft protection services
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 23 days(23 days from discovery to filing)
Compliance flags: ME AG ≤30d · 23d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: May 25, 2021
→ Filed with AG: Jun 17, 2021
23d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: May 25, 2021 → Filed with AG: Jun 17, 2021	23d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 10 filings · 10 states

View merged incident ↗

Indiana State AGJun 15 · first

Montana State AGJun 15 · first

Delaware State AGJun 15 · first

California State AG+1d

Oregon State AG+1d

Massachusetts State AG+2d

Maine State AG+2d · this page

Washington State AG+3d

Hawaii State AG+3d

South Carolina State AG+6d

Pattern: first filing Jun 15 (IN), last Jun 21 (SC) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/bd38099e-3574-4e67-a208-535e984ec8cd.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 17, 2021
Raw hash: 4896f7828eb6a43ad3233309c2b0b8a9dd697364fb3d282622b7ae790227d304

Linked disclosures

Regulatory filings (9) · sorted by filing gap

Reporting entityHerff Jones, Inc.

Victim entityHerff Jones, Inc.

Incidentdiscovered May 25, 2021

Stated responseSent written notification to affected consumers

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov