O2 Advertising
bd_c3ca61d96e5b3e77 · schema v1 · pii pii-v1
Full breach record for O2 Advertising →Regulator's decision — not a breach notification
This record is a regulator's decision, not the organisation's own breach notice. Breach-notification fields (discovery date, notification clock) are structurally absent — what this source establishes is the outcome and the provisions the decision cites.
Directions, including a financial penalty of $10,000, were imposed on O2 Advertising for breaches of the PDPA. The organisation failed to put in place reasonable measures to protect individuals’ personal data collected from an advertising campaign and did not cease retention of such data when it was no longer required. The organisation was also directed to appoint a data protection officer and put in place data protection policies and practices. Click here to find out more.
P pin to compareR raw source
Incident timeline — partial
? — ?
Breach window unknown
Sep 6, 2019
Filed
—
No linked breach filing · watching
Compliance clocks stay unassessable until a breach filing is linked. This record is the regulator's action, not a breach notice. Dashed segments fill in automatically when corroboration arrives.
Evidence ladder
Attacker assertion only. Establishes: claim date, group, alleged victim.
Unlocks: incident narrative, operational impact. Still no compliance clock.
Unlocks: discovery date, data types, affected count, compliance clock.
Unlocks: materiality, stated response, full audit trail. Ceiling removed.
Source ceiling
- outcome + obligations
- fine (SGD) and affected count where a grounds document states them
- discovery date
- notification clock
See the underlying breach notice, if any.