Social EngineeringRetail & ConsumerRetailPhishingEmployee Data InvolvedIdentity (basic)Government IDMediumContained

California Natural Products

bd_c1e1bfde7fc3ae94 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 4, 2019

Filed

Jun 7, 2019

To disclose

9 weeks

Affected

Not disclosed

Confidence

66%

Full breach record for California Natural Products →

California Natural Products experienced a phishing attack on its email system between March 21, 2019, and April 4, 2019. The company became aware of the incident on April 4, 2019. Sensitive employee information, including full name, driver's license number, Social Security number, and possibly date of birth, was potentially compromised. The company contained the attack, engaged forensic consultants, notified federal law enforcement, and offered one year of identity protection services to affected individuals.

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Incident timeline

undetected · 14 days

discovery → filing · 9 weeks / 64 days

Mar 21, 2019

Begins

Apr 4, 2019

Discovered

Jun 7, 2019

Filed

vs. sector median

+1 wks slower

Tracked as a single-filing incident — the only disclosure on record for this event so far.ConfirmedView incident

Name: California Natural Products
norm: california natural products

Name: California Natural Products
norm: california natural products
Industry: Retail & Consumerllm

Discovered: Apr 4, 2019
Breach occurred: Mar 21, 2019 – Apr 4, 2019
Undetected for: 14 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Identity (basic)Government ID
Data elements: Social Security numberDate of birth
Attack vector: Phishing
MITRE ATT&CK: T1566 Phishing
Threat actor: External
Regulator citations: Federal law enforcement has also been notified
Initial access: phishing_link

During the incident: Took immediate steps to both contain and thoroughly investigate this attack
Federal law enforcement has also been notified
Implemented additional security measures to help protect the privacy of your information
Hired forensic consultants to eradicate the phishing attack, determine if any information was compromised, and help CNP avoid an incident like this from happening in the future
Changes made: Offering one (1) year of free identity protection services through TransUnion Interactive
Fully paid employee coverage under CNP’s LegalShield service for 12 months
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 9 weeks(64 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-147950
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 7, 2019
Raw hash: c5e055b4720b8b32e1e5d56b7248527f31e165b49cb9de149a21958bedd92b55

Reporting entityCalifornia Natural Products

Victim entityCalifornia Natural Products

Incidentdiscovered Apr 4, 2019

Stated responseTook immediate steps to both contain and thoroughly investigate this attack

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov