HackingGovernment IDIdentity (basic)MediumContained

Len Busch Roses

bd_bd885d83450affa6 · schema v1 · pii pii-v2

Severity

Medium

Discovered

Aug 4, 2025

Filed

Oct 31, 2025

To disclose

—

Affected

1state residents only

Confidence

66%

Full breach record for Len Busch Roses →

Len Busch Roses (Distinctive Floral Company) disclosed a data breach on August 4, 2025, where an unknown actor accessed the network without authorization. The incident potentially exposed names and Social Security numbers of one Nebraska resident. The company notified federal law enforcement, provided 24 months of credit monitoring via Epiq, and issued notices to regulators and credit bureaus.

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Incident timeline

Aug 4, 2025

Begins

Aug 4, 2025

Discovered

Oct 31, 2025

Filed

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed1 affectedView incident

Name: Distinctive Floral Company
norm: distinctive floral

Name: Len Busch Roses
norm: len busch roses
Domain: lenbuschroses.com

Discovered: Aug 4, 2025
Breach occurred: Aug 4, 2025
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 31, 2025
Affected individuals: 1state-resident count only
Data types: Government IDIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Providing written notice of this incident to relevant state regulators, as necessary
Initial access: exploit_public_facing

During the incident: Notified federal law enforcement regarding the event
Providing access to credit monitoring services for twenty-four (24) months, through Epiq, to individuals whose personal information was potentially affected by this incident, at no cost to these individuals
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state regulators, as necessary, and to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Working to implement additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://nebraska.gov/ago/data-breach/documents/1c88ffcd-b68a-4854-a71a-2f2180bded56.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 31, 2025
Raw hash: f36c58c33e9ff6fbe9909ff840b545c0d980e2ba75c75301a3214a1962a6714c

Reporting entityDistinctive Floral Company

Victim entityLen Busch Roses

Incidentdiscovered Aug 4, 2025

Stated responseNotified federal law enforcement regarding the event

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancenebraska.gov