HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedIdentity (basic)Financial accountLowContained

RECREATIONAL EQUIPMENT, INC.

bd_bc1a286202107bb4 · schema v1 · pii pii-v1

Severity

Low

Discovered

Jul 23, 2014

Filed

Jul 31, 2014

To disclose

8 days

Affected

Not disclosed

Confidence

64%

Full breach record for RECREATIONAL EQUIPMENT, INC. →

REI discovered on July 23, 2014, that a third party accessed customer accounts on REI.com using credentials obtained from a breach at an unrelated site. The unauthorized access occurred between July 4 and July 18, 2014, exposing billing/shipping addresses, order history, and dividend amounts. REI reset passwords and deleted stored credit card data. No evidence indicated REI's own systems were breached.

J jump to incidentP pin to compareR raw source

California clockDiscovered Jul 23, 2014 → Notified Jul 25, 20142d ✓ CA 60-day OK8 days discovery → filing

Incident timeline

undetected · 19 days

discovery → filing · 8 days

Jul 4, 2014

Begins

Jul 23, 2014

Discovered

Jul 31, 2014

Filed

vs. sector median

6 wks faster

Tracked as a single-filing incident — the only disclosure on record for this event so far.ConfirmedView incident

Name: RECREATIONAL EQUIPMENT, INC.
norm: recreational equipment
Domain: rei.com

Name: RECREATIONAL EQUIPMENT, INC.
norm: recreational equipment
Domain: rei.com
Industry: Retail & Consumerllm

Discovered: Jul 23, 2014
Breach occurred: Jul 4, 2014 – Jul 18, 2014
Undetected for: 19 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jul 25, 2014
Affected individuals: Not disclosed
Data types: Identity (basic)Financial account
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Initial access: valid_credentials

During the incident: Reset your password
Deleted any stored credit card information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 8 days(8 days from discovery to filing)
Compliance flags: CA 60-day OK · 2d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Jul 23, 2014
→ Notified: Jul 25, 2014
2d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Jul 23, 2014 → Notified: Jul 25, 2014	2d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-46094
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jul 31, 2014
Raw hash: 8b21ac4e3e6b0a2903ec6739d0f35690995af31dcdf2bd4e7cc53bf9843480bb

Reporting entityRECREATIONAL EQUIPMENT, INC.

Victim entityRECREATIONAL EQUIPMENT, INC.

Incidentdiscovered Jul 23, 2014

Stated responseReset your password

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov