HackingRetail & ConsumerRetailVulnerability ExploitCapture Stored DataData ExfiltratedCustomer Data InvolvedSupply Chain (3P Vendor)Financial accountFinancial credentialsIdentity (basic)CredentialsLowContained

Cuddl Duds

bd_b7434ec00b96268a · schema v1 · pii pii-v1

Severity

Low

Discovered

Dec 1, 2016

Filed

Jan 26, 2017

To disclose

8 weeks

Affected

Not disclosed

Confidence

64%

Full breach record for Cuddl Duds →

Cuddl Duds experienced a data breach involving malicious code (skimmer) inserted into its e-commerce website checkout page. The attack occurred between March 1, 2015, and December 1, 2016. The malicious code collected customer demographic information, credit card numbers, expiration dates, CVVs, and login credentials. The incident was discovered on December 1, 2016, when suspicious activity was reported by a third-party e-commerce partner. Cuddl Duds engaged forensic investigators, removed the malicious code, reset passwords, and notified affected individuals and regulators.

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California clockDiscovered Dec 1, 2016 → Notified Jan 26, 201756d ✓ CA 60-day OK8 weeks discovery → filing

Incident timeline

undetected · 641 days

discovery → filing · 8 weeks / 56 days

Mar 1, 2015

Begins

Dec 1, 2016

Discovered

Jan 26, 2017

Filed

vs. sector median

on median

Tracked as a single-filing incident — the only disclosure on record for this event so far.ConfirmedView incident

Name: Cuddl Duds
norm: cuddl duds
Domain: cuddlduds.com

Name: Cuddl Duds
norm: cuddl duds
Domain: cuddlduds.com
Industry: Retail & Consumerllm

Discovered: Dec 1, 2016
Breach occurred: Mar 1, 2015 – Dec 1, 2016
Undetected for: 641 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 26, 2017
Affected individuals: Not disclosed
Data types: Financial accountFinancial credentialsIdentity (basic)Credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: External
Regulator citations: Notifying applicable state regulators about this incident
Third party: via third party e-commerce partner
Initial access: exploit_public_facing

During the incident: Retained third-party computer forensic investigators to assist with the investigation
Reset all user passwords
Removed the malicious code from the e-commerce website
Changed system account passwords
Taking steps to further enhance the security of our systems
Providing written notice of this incident to those who may be impacted
Notifying applicable state regulators about this incident
Established a dedicated assistance line for questions regarding this incident
Changes made: Taking steps to further enhance the security of our systems to better protect against future incidents
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 8 weeks(56 days from discovery to filing)
Compliance flags: CA 60-day OK · 56d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Dec 1, 2016
→ Notified: Jan 26, 2017
56d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Dec 1, 2016 → Notified: Jan 26, 2017	56d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-66044
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 26, 2017
Raw hash: 4df03e2470928671498525281b455f863f797a4abcfdd4446292ee6ae318ea05

Reporting entityCuddl Duds

Victim entityCuddl Duds

Incidentdiscovered Dec 1, 2016

Stated responseRetained third-party computer forensic investigators to assist with the investigation

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov