HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Government IDHighContained

ALPHA BAKING CO., INC.

bd_b2913964ae8fdb18 · schema v1 · pii pii-v1

Severity

High

Discovered

May 22, 2025

Filed

Jun 13, 2025

To disclose

22 days

Affected · nationwide

21,4631 in this filing

Linked

4 filings

Confidence

65%

Full breach record for ALPHA BAKING CO., INC. →

Alpha Baking Co., Inc. reported an external system breach (hacking) occurring on January 22, 2025, discovered on May 22, 2025. The incident affected 21,463 individuals, including 1 Maine resident. Personal information, including names and government identifiers, was accessed. The company engaged forensic experts and is offering one year of credit monitoring and identity theft restoration services.

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Leak gap clock⏱ Leak >90d22 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 120 days

discovery → filing · 22 days

Jan 22, 2025

Begins

May 22, 2025

Discovered

Jun 13, 2025

Filed

vs. sector median

4 wks faster

This filing is one of 4 about the same incident.View merged incident

A leak claim by cactus about this victim predates this filing by 127 days.View originating leak claim

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Sitecactusbd_5261d22465c358a82025-02-06 · +127dVerified by operator

Regulatory filings (2) · sorted by filing gap

Indiana State AGbd_7a56f63abfc2c9a02025-06-13Verified
Nebraska State AGbd_bdaa28e5631f12962025-06-13Verified

Name: Polsinelli PC
norm: polsinelli

Name: ALPHA BAKING CO., INC.
norm: alpha baking
Domain: alphabaking.com
Industry: Retail & Consumerllm

Discovered: May 22, 2025
Breach occurred: Jan 22, 2025
Undetected for: 120 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 13, 2025
Affected individuals: 21,463state + nationwide
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1078 Valid Accounts
Threat actor: External
Initial access: exploit_public_facing

During the incident: Took steps to investigate
Engaged external experts for forensic investigation
Retained a team to review contents of documents
Offering a complimentary one-year membership of Credit Monitoring, Fraud Consultation, and Identity Theft Restoration services
Changes made: Enhancing existing security measures
Increasing monitoring and hardening of systems
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 22 days(22 days from discovery to filing)
Compliance flags: Leak >90d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Indiana State AGJun 13 · first

Nebraska State AGJun 13 · first

Maine State AGJun 13 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/28c4bef7-98fb-460b-90ef-18caa49b59b1.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 13, 2025
Raw hash: 132dfbed489c7f95bb54761a279ec89ab1156ec79b54c5abcf82a7a6f2275096

Linked disclosures

Ransomware claims (1)

Regulatory filings (2) · sorted by filing gap

Reporting entityPolsinelli PC

Victim entityALPHA BAKING CO., INC.

Incidentdiscovered May 22, 2025

Stated responseTook steps to investigate

ComplianceLeak >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov