HackingHealthcareTechnologyHealthcareStolen CredentialsCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Health (basic)LowContained

Hims & Hers Health, Inc.

bd_af58dc468106a80b · schema v1 · pii pii-v1

Severity

Low

Discovered

Feb 5, 2026

Filed

Apr 2, 2026

To disclose

8 weeks

Affected

13state residents only

Linked

4 filings

Confidence

68%

Full breach record for Hims & Hers Health, Inc. →

Hims & Hers, Inc. notified Vermont AG that unauthorized access to its third-party customer service platform occurred Feb 4-7, 2026. Affected data included names and medical information for ~13 Vermont residents. The company secured the platform, notified law enforcement, and offered 12 months of credit monitoring.

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Vermont clock⏱ VT AG >14 bday8 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 1 days

discovery → filing · 8 weeks / 56 days

Feb 4, 2026

Begins

Feb 5, 2026

Discovered

Apr 2, 2026

Filed

vs. sector median

1 wks faster

This filing is one of 4 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

California State AGbd_3ace3aee1cea21e82026-04-02Verified
Texas State AGbd_92ad67154a74fee82026-04-06 · +4dVerified
SEC 10-K Item 1Cbd_0cc210b877a07d462026-02-23 · +38dCandidate

Name: Hims & Hers Health, Inc.
norm: hims hers health

Name: Hims & Hers Health, Inc.
norm: hims hers health
Industry: HealthcarellmTechnologyllm

Discovered: Feb 5, 2026
Breach occurred: Feb 4, 2026 – Feb 7, 2026
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Apr 2, 2026
Affected individuals: 13state-resident count only
Data types: Identity (basic)Health (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: notified federal law enforcementproviding written notice of this incident to relevant regulators
Initial access: valid_credentials

During the incident: Promptly launched an investigation
Secured the customer service platform
Worked to identify affected individuals
Notified federal law enforcement
Providing access to credit monitoring services for twelve (12) months, through Cyberscout
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant regulators
Providing written notice of this incident to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Reviewing its policies and procedures to reduce the likelihood of similar future incidents
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 8 weeks(56 days from discovery to filing)
Compliance flags: VT AG >14 bday
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 3 states

View merged incident ↗

SEC 10-K Item 1CFeb 23 · first

California State AG+38d

Vermont State AG+38d · this page

Texas State AG+42d

Pattern: first filing Feb 23, last Apr 6 (TX) — a 42-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://ago.vermont.gov/document/2026-04-02-him-hers-inc-data-breach-notice-consumers
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 2, 2026
Raw hash: a6658d954107c296522e1e158d5546576e2c201dfea79147132197327ce7068c

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityHims & Hers Health, Inc.

Victim entityHims & Hers Health, Inc.

Incidentdiscovered Feb 5, 2026

Stated responsePromptly launched an investigation

ComplianceVT AG >14 bday

Extraction provenanceno artifact recorded

Source provenanceago.vermont.gov