HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Government IDMediumContained

Panera Bread Company

bd_a6a8257617c25f57 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 23, 2024

Filed

Oct 29, 2024

To disclose

31 weeks

Affected

43state residents only

Linked

2 filings

Confidence

66%

Full breach record for Panera Bread Company →3 incidents on file

Panera, LLC notified the NH Attorney General of a supplemental incident regarding unauthorized access to internal files on March 23, 2024. The investigation identified that personal information, including names, Social Security numbers, and/or Driver's License numbers, of approximately 43 New Hampshire residents was involved. Panera engaged a cybersecurity firm, notified law enforcement, and is offering one year of complimentary credit monitoring and identity protection services through Epiq.

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Incident timeline

discovery → filing · 31 weeks / 220 days

Mar 23, 2024

Begins

Mar 23, 2024

Discovered

Oct 29, 2024

Filed

vs. sector median

+24 wks slower

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Vermont State AGbd_8e51ab7a2ba7264f2024-10-29Candidate

Name: Panera Bread Company
norm: panera bread
Domain: panerabread.com

Name: Panera Bread Company
norm: panera bread
Domain: panerabread.com
Industry: Retail & Consumerllm

Discovered: Mar 23, 2024
Breach occurred: Mar 23, 2024
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 29, 2024
Affected individuals: 43state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unknown
Regulator citations: Submitted supplemental incident notification to NH Attorney General

During the incident: Detected and took measures to address the incident
Engaged a cybersecurity firm
Notified law enforcement
Began reviewing the files involved
Offering a one-year membership to Epiq’s Identity Defense Total, free of charge
Established a dedicated, toll-free call center to answer questions
Changes made: Taken steps to further enhance existing security measures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 31 weeks(220 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Vermont State AGOct 29 · first

New Hampshire State AGOct 29 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/panera-20241029.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 29, 2024
Raw hash: 45d05427fdfb560f87e54dd6ed4e90cc42577ec114446db1c8d6c50c6916916c

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityPanera Bread Company

Victim entityPanera Bread Company

Incidentdiscovered Mar 23, 2024

Stated responseDetected and took measures to address the incident

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov