HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedPIIIdentity (basic)MediumContained

Krispy Kreme Doughnut Corporation

bd_a377bfb677b7e83f · schema v1 · pii pii-v1

Severity

Medium

Discovered

Nov 29, 2024

Filed

Jun 18, 2025

To disclose

29 weeks

Affected

7,266state residents only

Linked

11 filings

Confidence

65%

Full breach record for Krispy Kreme Doughnut Corporation →

Krispy Kreme Doughnut Corporation notified South Carolina residents of a data breach discovered on November 29, 2024. Unauthorized activity occurred on IT systems. On May 22, 2025, the company determined personal information was impacted. No evidence of misuse was found. The company engaged cybersecurity experts, contacted law enforcement, and offered Kroll identity monitoring services.

J jump to incidentP pin to compareR raw source

South Carolina clock✓ SC CRA notice due29 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

discovery → filing · 29 weeks / 201 days

Nov 29, 2024

Discovered

Jun 18, 2025

Filed

vs. sector median

+21 wks slower

This filing is one of 11 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

New Hampshire State AGbd_53b697732f6e933e2025-06-18Verified
Texas State AGbd_b0dd709ac92a96cf2025-06-18Verified by operator
Maine State AGbd_fa81ee53b98afb242025-06-18Verified by operator
Massachusetts State AGbd_65362ff1582efe022025-06-17 · +1dVerified

Show 6 more filings ↓up to 17d gap

Rhode Island State AGbd_a58e9e0b70ac44ec2025-06-17 · +1dVerified
California State AGbd_bbd9bb1e831f985e2025-06-17 · +1dCandidate
Indiana State AGbd_0d261f83a1177f1a2025-06-16 · +2dVerified
Vermont State AGbd_19e91671f3e66bc82025-06-16 · +2dVerified
Delaware State AGbd_f982d429044108292025-06-16 · +2dVerified
Illinois State AGbd_942423996e40aa312025-06-01 · +17dVerified

Name: Krispy Kreme Doughnut Corporation
norm: krispy kreme doughnut
Domain: krispykreme.com

Name: Krispy Kreme Doughnut Corporation
norm: krispy kreme doughnut
Domain: krispykreme.com
Industry: Retail & Consumerllm

Discovered: Nov 29, 2024
Materiality determined: —
Notification sent: May 22, 2025
Affected individuals: 7,266state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Initial access: valid_credentials

During the incident: Contacted law enforcement
Engaged leading cybersecurity firms to assist us in assessing the incident’s scope and cause
Offering identity monitoring services through Kroll
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 29 weeks(201 days from discovery to filing)
Compliance flags: SC CRA notice due
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 11 states

View merged incident ↗

Illinois State AGJun 1 · first

Indiana State AG+15d

Vermont State AG+15d

Delaware State AG+15d

Massachusetts State AG+16d

Rhode Island State AG+16d

California State AG+16d

New Hampshire State AG+17d

Texas State AG+17d

Maine State AG+17d

South Carolina State AG+17d · this page

Pattern: first filing Jun 1 (IL), last Jun 18 (SC) — a 17-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://consumer.sc.gov/sites/consumer/files/Documents/Security%20Breach%20Notices/consumer%20notice.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jun 18, 2025
Raw hash: 214a9dbb214dd9b4bdf380eedaba1e7bd4c81635d090c41f96f3210e1abb07e1

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityKrispy Kreme Doughnut Corporation

Victim entityKrispy Kreme Doughnut Corporation

Incidentdiscovered Nov 29, 2024

Stated responseContacted law enforcement

ComplianceSC CRA notice due

Extraction provenanceno artifact recorded

Source provenanceconsumer.sc.gov