HackingRetail & ConsumerRetailCustomer Data InvolvedEmployee Data InvolvedIdentity (basic)Government IDHealth (basic)MediumContained

Eyemart Express

bd_a3362723e61aff66 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 13, 2026

Filed

Jul 24, 2026

To disclose

23 weeks

Affected

36state residents only

Linked

15 filings

Confidence

64%

Full breach record for Eyemart Express →

Eyemart Express, LLC, a retail optical provider, notified the New Hampshire Attorney General of a cybersecurity incident. Unauthorized access occurred on February 12, 2026, and was discovered on February 13, 2026. The breach affected approximately 36 New Hampshire residents, involving names, Social Security numbers, dates of birth, and health/insurance information. Eyemart contained the incident, engaged forensic experts, and provided 12 months of credit monitoring and identity theft protection services to affected individuals.

J jump to incidentP pin to compareR raw source

Leak gap clock⏱ Leak >90d23 weeks discovery → filing

Incident timeline

undetected · 1 days

discovery → filing · 23 weeks / 161 days

Feb 12, 2026

Begins

Feb 13, 2026

Discovered

Jul 24, 2026

Filed

vs. sector median

+15 wks slower

This filing is one of 15 about the same incident.View merged incident

A leak claim by payoutsking about this victim predates this filing by 155 days.View originating leak claim

Linked disclosures

Why this link?

Regulatory filings (10) · sorted by filing gap

Washington State AGbd_5544bd65d17f4cc02026-07-24Verified by operator
California State AGbd_ab90ebd336b9aa432026-07-24Verified
Massachusetts State AGbd_b48fa3831b0e2c182026-07-24Verified
Iowa State AGbd_b78b3c271d2c47532026-07-24Verified

Show 6 more filings ↓up to 67d gap

Vermont State AGbd_f4c0a2dcf0b13d892026-07-24Verified
Texas State AGbd_97f5a5a1fc51dff72026-07-21 · +3dVerified by operator
Nebraska State AGbd_4a6aff08452307852026-07-15 · +9dVerified by operator
Oregon State AGbd_6f51a6aea30c468c2026-08-04 · +11dVerified
Illinois State AGbd_549b93b9611b740e2026-07-01 · +23dVerified
HHS OCRbd_09110da96fb9ea2f2026-05-18 · +67dVerified

Showing first 10 of 14 linked disclosures.

Name: Eyemart Express
norm: eyemart express
Domain: eyemartexpress.com

Name: Eyemart Express
norm: eyemart express
Domain: eyemartexpress.com
Industry: Retail & Consumerllm

Discovered: Feb 13, 2026
Breach occurred: Feb 12, 2026 – Feb 12, 2026
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Jul 15, 2026
Affected individuals: 36state-resident count only
Data types: Identity (basic)Government IDHealth (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Notified New Hampshire Office of the Attorney General
Initial access: exploit_public_facing

During the incident: Engaged cybersecurity experts and commenced a comprehensive investigation, including a forensic analysis
Engaged a data mining company to conduct a careful review of the affected files
Sent notifications to individuals via mailed letters
Offered complimentary credit monitoring for 12 months
Secured identity theft protection services of IDX
Cooperating with federal law enforcement
Changes made: Reviewing and updating training, processes, and procedures
Working to implement measures to reduce the possibility of a similar incident in the future
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 23 weeks(161 days from discovery to filing)
Compliance flags: Leak >90d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 11 filings · 10 states

View merged incident ↗

HHS OCRMay 18 · first

Illinois State AG+44d

Nebraska State AG+58d

Texas State AG+64d

Washington State AG+67d

California State AG+67d

Massachusetts State AG+67d

Iowa State AG+67d

Vermont State AG+67d

New Hampshire State AG+67d · this page

Oregon State AG+78d

Pattern: first filing May 18 (TX), last Aug 4 (OR) — a 78-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Cascade drawn from the first 10 linked disclosures of 14 — the full spread may be wider.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/eyemart-express-20260724.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jul 24, 2026
Raw hash: 9ed6fd1d4987373829fa36bb70461bce1b9d8a2e7588b93ab7e6607639c36eca

Linked disclosures

Regulatory filings (10) · sorted by filing gap

Reporting entityEyemart Express

Victim entityEyemart Express

Incidentdiscovered Feb 13, 2026

Stated responseEngaged cybersecurity experts and commenced a comprehensive investigation, including a forensic analysis

ComplianceLeak >90d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov