HackingInformationCustomer Data InvolvedIdentity (basic)Government IDMedium

Beauty Essence

bd_9fd445be7f46d273 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jun 14, 2023

Filed

Feb 21, 2024

To disclose

36 weeks

Affected · nationwide

4091 in this filing

Linked

2 filings

Confidence

50%

Full breach record for Beauty Essence →2 incidents on file

Beauty Essence, Inc. experienced an external system breach on April 1, 2023, which was discovered on June 14, 2023. The breach compromised the names and driver's license or non-driver identification card numbers of 409 individuals, including one Maine resident. Notification to affected consumers occurred on February 9, 2024, and the company offered 24 months of identity theft protection services through IDX.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Jun 14, 2023 → Filed with AG Feb 21, 2024252d ✗ ME AG >90d36 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 74 days

discovery → filing · 36 weeks / 252 days

Apr 1, 2023

Begins

Jun 14, 2023

Discovered

Feb 21, 2024

Filed

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

New Hampshire State AGbd_8b4207171c687af12024-02-08 · +13dVerified

Name: Beauty Essence
norm: beauty essence

Name: Beauty Essence
norm: beauty essence

Discovered: Jun 14, 2023
Breach occurred: Apr 1, 2023
Undetected for: 74 daysoccurrence → discovery
Materiality determined: —
Notification sent: Feb 9, 2024
Affected individuals: 409state + nationwide
Data types: Identity (basic)Government ID
Data elements: Driver's licence number
Attack vector: Unauthorized Access

Changes made: Offered 24 months of credit and CyberScan monitoring, a $1,000,000 insurance reimbursement policy, and ID theft recovery services through IDX.
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 36 weeks(252 days from discovery to filing)
Compliance flags: ME AG >90d · 252dME resident >180d · 240d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Jun 14, 2023
→ Filed with AG: Feb 21, 2024
252d 90 days ME AG >90d
Maine
Discovered: Jun 14, 2023
→ Notified: Feb 9, 2024
240d 180 days ME resident >180d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Jun 14, 2023 → Filed with AG: Feb 21, 2024	252d	90 days	ME AG >90d
Maine	Discovered: Jun 14, 2023 → Notified: Feb 9, 2024	240d	180 days	ME resident >180d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

New Hampshire State AGFeb 8 · first

Maine State AG+13d · this page

Pattern: first filing Feb 8 (NH), last Feb 21 (ME) — a 13-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/9e3561eb-d32f-465a-a827-977a140c646e.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 21, 2024
Raw hash: ec5e9aeba56295a24bddae9e291a9de27460fadde51cbaa7fd0fc85dcded9d7a

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityBeauty Essence

Victim entityBeauty Essence

Incidentdiscovered Jun 14, 2023

Stated responseOffered 24 months of credit and CyberScan monitoring, a $1,000,000 insurance reimbursement policy, and ID theft recovery services through IDX.

ComplianceME AG >90d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov