HackingGovernment IDIdentity (basic)MediumContained

Simply Protein For Pets

bd_9829174d509c3d65 · schema v1 · pii pii-v2

Severity

Medium

Discovered

Jan 13, 2025

Filed

Aug 8, 2025

To disclose

—

Affected

1state residents only

Confidence

66%

Full breach record for Simply Protein For Pets →

Protein for Pets reported an unauthorized access to its computer network on January 13, 2025, by an unknown cyber actor. The actor copied files containing names and Social Security numbers. PFP notified federal law enforcement, implemented supplemental security controls, and provided 12 months of complimentary identity monitoring via TransUnion. Written notice was sent to one Nebraska resident on August 8, 2025.

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Incident timeline

Jan 13, 2025

Begins

Jan 13, 2025

Discovered

Aug 8, 2025

Filed

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed1 affectedView incident

Name: Simply Protein For Pets
norm: simply protein for pets
Domain: simplyproteinforpets.com

Name: Simply Protein For Pets
norm: simply protein for pets
Domain: simplyproteinforpets.com

Discovered: Jan 13, 2025
Breach occurred: Jan 13, 2025
Undetected for: 0 daysoccurrence → discovery
Materiality determined: —
Notification sent: Aug 8, 2025
Affected individuals: 1state-resident count only
Data types: Government IDIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1119 Automated Collection
Threat actor: External
Initial access: exploit_public_facing

During the incident: Notified federal law enforcement
Implemented supplemental controls and practices to reduce the risk of an event like this reoccurring
Provided access to credit monitoring services for twelve (12) months, through TransUnion
Provided impacted individuals with guidance on how to better protect against identity theft and fraud
Changes made: Implemented supplemental technical security measures and practices to reduce the risk of an event like this reoccurring
Ensured that the party responsible for this matter deleted the copied information
Source: Quoted from the filing itself, not independently verified.

Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://nebraska.gov/ago/data-breach/documents/1be7dccf-0fb8-48a2-823a-3a7e7592cada.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 8, 2025
Raw hash: a1ccc03a02ef5560a8d43ca6fa93d3005ed4a7a13dd8a557c8324a4ac5283ddd

Reporting entitySimply Protein For Pets

Victim entitySimply Protein For Pets

Incidentdiscovered Jan 13, 2025

Stated responseNotified federal law enforcement

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancenebraska.gov