DisclosureLens
MalwareRetail & ConsumerRetailCapture Stored DataData ExfiltratedCustomer Data InvolvedDelayed DiscoveryIdentity (basic)Financial accountFinancial credentialsCredentialsLowContained

Reeves International, Inc.

bd_9373f3a96e73db20 · schema v1 · pii pii-v1

Severity

Low

Discovered

Sep 9, 2014

Filed

Oct 23, 2014

To disclose

6 weeks

Affected

Not disclosed

Linked

3 filings

Confidence

65%
Full breach record for Reeves International, Inc.

Reeves International, Inc. disclosed that unauthorized individuals installed malicious software on the server hosting the Breyer Horses website. The initial compromise occurred on March 31, 2013, and ended on October 6, 2014. The company discovered the incident on September 9, 2014. Affected data includes names, addresses, usernames, passwords, payment card numbers, expiration dates, and security codes. The company engaged forensic investigators and updated website code.

Incident timeline

undetected · 527 days
discovery → filing · 6 weeks / 44 days

Mar 31, 2013

Begins

Sep 9, 2014

Discovered

Oct 23, 2014

Filed

vs. sector median

1 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Filing propagation · 3 filings · 3 states

View merged incident ↗
New Hampshire State AGOct 23 · first
California State AGOct 23 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.