HackingRetail & ConsumerRetailStolen CredentialsTargetedIdentity (basic)Government IDMediumContained

Best Friends Pet Care

bd_92dd3922d6ef5ecc · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 19, 2023

Filed

Jul 14, 2023

To disclose

12 weeks

Affected

4state residents only

Linked

2 filings

Confidence

66%

Full breach record for Best Friends Pet Care →3 incidents on file

Best Friends Pet Care, Inc. notified the NH AG of a data breach where an unauthorized individual accessed a company email account starting April 17, 2023, discovered on April 19, 2023. The incident involved 4 NH residents' personal information (names, addresses, SSNs). No exfiltration confirmed. Remediation included enhanced MFA, new spam filters, and outsourcing IT. Kroll credit monitoring offered.

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Incident timeline

undetected · 2 days

discovery → filing · 12 weeks / 86 days

Apr 17, 2023

Begins

Apr 19, 2023

Discovered

Jul 14, 2023

Filed

vs. sector median

+4 wks slower

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Indiana State AGbd_ee1129dc0008f10c2023-07-14Verified

Name: MCGUIREWOODS LLP
norm: mcguirewoods

Name: Best Friends Pet Care
norm: best friends pet care
Domain: bestfriendspetcare.com
Industry: Retail & Consumerllm

Discovered: Apr 19, 2023
Breach occurred: Apr 17, 2023
Undetected for: 2 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jul 14, 2023
Affected individuals: 4state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1114 Email Collection
Threat actor: External
Regulator citations: Notified New Hampshire Office of the Attorney General
Initial access: valid_credentials

During the incident: Engaged a professional forensic investigator to assess the incident
Contained the incident
Enhanced its MFA protections
Implemented a new spam detection platform
Moved from an individual IT manager to a fully-outsourced, professional, end-to-end technology service company
Undertook a full forensics investigation of the incident
Offering each impacted New Hampshire resident a complimentary membership in Kroll’s Credit Monitoring, Fraud Consultation, and Identity Theft Restoration services
Changes made: Enhanced its MFA protections
Implemented a new spam detection platform
Moved from an individual IT manager to a fully-outsourced, professional, end-to-end technology service company
Added improved spam filters to the email servers
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 weeks(86 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Indiana State AGJul 14 · first

New Hampshire State AGJul 14 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/best-friends-pet-care-20230714.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jul 14, 2023
Raw hash: 9ed65277e00812ceaa1889a5c7436ccd10f134a7c183c135017221f0feaf67a4

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityMCGUIREWOODS LLP

Victim entityBest Friends Pet Care

Incidentdiscovered Apr 19, 2023

Stated responseEngaged a professional forensic investigator to assess the incident

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov