HackingProfessional ServicesProfessional ServicesStolen CredentialsData ExfiltratedCustomer Data InvolvedIdentity (basic)LowContained

Public Relations Society of America

bd_923119778c952441 · schema v1 · pii pii-v1

Severity

Low

Discovered

Sep 1, 2025

Filed

Mar 9, 2026

To disclose

27 weeks

Affected

2state residents only

Linked

6 filings

Confidence

66%

Full breach record for Public Relations Society of America →

Public Relations Society of America (PRSA) notified the New Hampshire Attorney General on March 4, 2026, of a September 2025 security incident. An unauthorized actor accessed PRSA's server environment and copied a limited amount of data. Two New Hampshire residents were identified as potentially affected. PRSA isolated systems, changed passwords, notified federal law enforcement, and engaged privacy professionals.

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Leak gap clock⏱ Leak >90d27 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

discovery → filing · 27 weeks / 189 days

Sep 1, 2025

Discovered

Mar 9, 2026

Filed

vs. sector median

+9 wks slower

This filing is one of 6 about the same incident.View merged incident

A leak claim by sinobi about this victim predates this filing by 151 days.View originating leak claim

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Sitesinobibd_3806a034735c1d382025-10-08 · +151dVerified by operator

Regulatory filings (4) · sorted by filing gap

Indiana State AGbd_4451bdb7e5fdc7132026-03-04 · +5dCandidate
Massachusetts State AGbd_729f156b4364cef82026-03-04 · +5dVerified
Nebraska State AGbd_d1ff55a6f4b0304d2026-03-04 · +5dVerified
Maine State AGbd_d6acf41fefd03a702026-03-04 · +5dVerified

Name: Octillo Law Firm
norm: octillo law firm
Domain: octillolaw.com

Name: Public Relations Society of America
norm: public relations society of america
Domain: prsa.org
Industry: Professional Servicesllm

Discovered: Sep 1, 2025
Materiality determined: —
Notification sent: Mar 4, 2026
Affected individuals: 2state-resident count only
Data types: Identity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: External
Regulator citations: Notified federal law enforcement
Initial access: exploit_public_facing

During the incident: Isolating the potentially impacted systems
Changing relevant passwords
Notifying federal law enforcement
Engaging data security and privacy professionals to assist with its response
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 27 weeks(189 days from discovery to filing)
Compliance flags: Leak >90d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Indiana State AGMar 4 · first

Massachusetts State AGMar 4 · first

Nebraska State AGMar 4 · first

Maine State AGMar 4 · first

New Hampshire State AG+5d · this page

Pattern: first filing Mar 4 (IN), last Mar 9 (NH) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/public-relations-society-america-20260309.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 9, 2026
Raw hash: cfde1e58c26d799045743f0365223de6ea57450095e78aaaf1e791b5ab455e74

Linked disclosures

Ransomware claims (1)

Regulatory filings (4) · sorted by filing gap

Reporting entityOctillo Law Firm

Victim entityPublic Relations Society of America

Incidentdiscovered Sep 1, 2025

Stated responseIsolating the potentially impacted systems

ComplianceLeak >90d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov