HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedEmployee Data InvolvedIdentity (basic)Government IDFinancial accountMediumContained

Fullbeauty Brands, Inc.

bd_91acf73a54463ef0 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Oct 22, 2025

Filed

Jan 21, 2026

To disclose

13 weeks

Affected

6state residents only

Linked

6 filings

Confidence

66%

Full breach record for Fullbeauty Brands, Inc. →

FullBeauty Brands, Inc. notified the New Hampshire Attorney General of a cybersecurity incident occurring between October 18 and November 19, 2025. An unauthorized individual accessed the network and copied files containing employment-related information, including names, Social Security numbers, and health plan enrollment data, affecting six New Hampshire residents. Notifications were mailed starting January 16, 2026, offering one year of credit monitoring.

J jump to incidentP pin to compareR raw source

Leak gap clock⏱ Leak >30d13 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 4 days

discovery → filing · 13 weeks / 91 days

Oct 18, 2025

Begins

Oct 22, 2025

Discovered

Jan 21, 2026

Filed

vs. sector median

+5 wks slower

This filing is one of 6 about the same incident.View merged incident

A leak claim by everest about this victim predates this filing by 68 days.View originating leak claim

Linked disclosures

Why this link?

Ransomware claims (1)

Leak Siteeverestbd_b418380b472e78722025-11-13 · +68dVerified

Regulatory filings (4) · sorted by filing gap

Massachusetts State AGbd_6acfca6a3a1dbf7f2026-01-23 · +2dVerified by operator
Texas State AGbd_e4181d69cc7d2fe32026-01-23 · +2dVerified
Indiana State AGbd_e39cdf0211b8ccc52026-01-16 · +5dVerified
Nebraska State AGbd_433370b20ae7a0982026-02-20 · +30dVerified

Name: Fullbeauty Brands, Inc.
norm: fullbeauty brands
Domain: fbbrands.com

Name: Fullbeauty Brands, Inc.
norm: fullbeauty brands
Domain: fbbrands.com
Industry: Retail & Consumerllm

Discovered: Oct 22, 2025
Breach occurred: Oct 18, 2025 – Nov 19, 2025
Undetected for: 4 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 16, 2026
Affected individuals: 6state-resident count only
Data types: Identity (basic)Government IDFinancial account
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Initial access: valid_credentials

During the incident: Took measures to secure their network
Launched an investigation with help from cybersecurity partners
Began mailing notification letters via U.S. First-Class mail
Offering one year of complimentary credit monitoring and identity theft protection services
Established a toll-free call center
Changes made: Implemented additional measures to enhance the security of its network
Will continue increasing awareness of cybersecurity threats through employee training
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 weeks(91 days from discovery to filing)
Compliance flags: Leak >30d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 5 filings · 5 states

View merged incident ↗

Indiana State AGJan 16 · first

New Hampshire State AG+5d · this page

Massachusetts State AG+7d

Texas State AG+7d

Nebraska State AG+35d

Pattern: first filing Jan 16 (IN), last Feb 20 (NE) — a 35-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/fullbeauty-brands-20260121.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 21, 2026
Raw hash: fd5daddfb014cb417a750594e00f01707b8bac49c103b460da5085529f8bc887

Linked disclosures

Ransomware claims (1)

Regulatory filings (4) · sorted by filing gap

Reporting entityFullbeauty Brands, Inc.

Victim entityFullbeauty Brands, Inc.

Incidentdiscovered Oct 22, 2025

Stated responseTook measures to secure their network

ComplianceLeak >30d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov