HackingIdentity (basic)Government IDMedium

IT WORKS MARKETING, INC.

bd_913044be7aaa41ee · schema v1 · pii pii-v1

Severity

Medium

Discovered

Sep 21, 2023

Filed

Oct 26, 2023

To disclose

5 weeks

Affected · nationwide

3012 in this filing

Linked

3 filings

Confidence

50%

Full breach record for IT WORKS MARKETING, INC. →

On September 21, 2023, It Works Marketing, Inc. discovered it was the victim of an external system breach that occurred between May 2, 2023 and May 4, 2023. The breach resulted in the compromise of names and Social Security numbers for 2 Maine residents. The company began notifying affected individuals on October 26, 2023 and offered 12 months of identity theft protection services through Experian.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Sep 21, 2023 → Filed with AG Oct 26, 202335d ⏱ ME AG >30d5 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 142 days

discovery → filing · 5 weeks / 35 days

May 2, 2023

Begins

Sep 21, 2023

Discovered

Oct 26, 2023

Filed

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Indiana State AGbd_45a18c73fe3ea5342023-10-26Verified
Massachusetts State AGbd_51285de12697c7f82023-10-26Verified

Name: IT WORKS MARKETING, INC.
norm: it works marketing

Name: IT WORKS MARKETING, INC.
norm: it works marketing

Discovered: Sep 21, 2023
Breach occurred: May 2, 2023 – May 4, 2023
Undetected for: 142 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 26, 2023
Affected individuals: 301state + nationwide
Data types: Identity (basic)Government ID
Data elements: Social Security number
Attack vector: Unauthorized Access
Threat actor: External

Changes made: Offered 12 months of Experian IdentityWorks Credit 3B identity protection services.
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(35 days from discovery to filing)
Compliance flags: ME AG >30d · 35d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Sep 21, 2023
→ Filed with AG: Oct 26, 2023
35d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Sep 21, 2023 → Filed with AG: Oct 26, 2023	35d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Indiana State AGOct 26 · first

Massachusetts State AGOct 26 · first

Maine State AGOct 26 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/620cbb63-da69-45ae-b0e3-f43a0b1eb6f4.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 26, 2023
Raw hash: 2a82036f87cf452f26b5e86e75aa2b891243db6e0be53851dee3bddd0d83772f

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityIT WORKS MARKETING, INC.

Victim entityIT WORKS MARKETING, INC.

Incidentdiscovered Sep 21, 2023

Stated responseOffered 12 months of Experian IdentityWorks Credit 3B identity protection services.

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov