Social EngineeringFinancial ServicesFinancePhishingStolen CredentialsCustomer Data InvolvedData ExfiltratedPIIIdentity (basic)LowContained

Seneca Financial Advisors LLC

bd_9036fd9cbce8d99d · schema v1 · pii pii-v1

Severity

Low

Discovered

Sep 27, 2024

Filed

Oct 29, 2024

To disclose

5 weeks

Affected

1state residents only

Linked

3 filings

Confidence

65%

Full breach record for Seneca Financial Advisors LLC →

Seneca Financial Advisors LLC notified the NH Attorney General of unauthorized access to an employee's email account between Jan 29 and Jun 25, 2024. The actor accessed emails containing PII of one NH resident. Seneca secured the account, investigated, notified the resident on Oct 29, 2024, and enhanced security measures.

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Incident timeline

undetected · 242 days

discovery → filing · 5 weeks / 32 days

Jan 29, 2024

Begins

Sep 27, 2024

Discovered

Oct 29, 2024

Filed

vs. sector median

4 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_6a1a642855aecb252024-10-29Verified
Indiana State AGbd_dca74b0239abd3c22024-10-29Candidate

Name: Seneca Financial Advisors LLC
norm: seneca financial advisors

Name: Seneca Financial Advisors LLC
norm: seneca financial advisors
Industry: Financial Servicesllm

Discovered: Sep 27, 2024
Breach occurred: Jan 29, 2024 – Jun 25, 2024
Undetected for: 242 daysoccurrence → discovery
Materiality determined: Sep 27, 2024
Notification sent: Oct 29, 2024
Affected individuals: 1state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Phishing
MITRE ATT&CK: T1566.002 Spearphishing LinkT1078 Valid AccountsT1114 Email Collection
Threat actor: ExternalFinancial
Regulator citations: Notified Attorney General John Formella
Initial access: phishing_link

During the incident: Took measures to help secure the email account
Began an investigation
Mailed a notification letter to the New Hampshire resident
Established a dedicated call center for individuals whose information was involved
Changes made: Taken steps to enhance its existing security measures
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(32 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Massachusetts State AGOct 29 · first

Indiana State AGOct 29 · first

New Hampshire State AGOct 29 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/seneca-financial-advisors-20241029.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 29, 2024
Raw hash: d8f0cb5f516ebff7a8a7ff4ce613603262bc4f470d7266538f8aa1a483be86f8

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entitySeneca Financial Advisors LLC

Victim entitySeneca Financial Advisors LLC

Incidentdiscovered Sep 27, 2024

Stated responseTook measures to help secure the email account

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov