HackingProfessional ServicesProfessional ServicesDelayed DiscoveryCustomer Data InvolvedIdentity (basic)Financial accountFinancial credentialsMedium

Local Marketing Solutions Group, Inc.

bd_8f7224ac7d972c86 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Feb 21, 2023

Filed

Mar 13, 2023

To disclose

20 days

Affected · nationwide

2,2973 in this filing

Confidence

65%

Full breach record for Local Marketing Solutions Group, Inc. →

Local Marketing Solutions Group, Inc., the parent company of MoneyMailerUSA, Inc., experienced an external system breach between May 31, 2022, and June 2, 2022. The breach was discovered on February 21, 2023. The incident affected 2,297 individuals and compromised names along with financial account or credit/debit card numbers combined with their respective security codes or PINs. The company provided written notifications and offered 12 months of identity monitoring services through Experian.

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Maine clockDiscovered Feb 21, 2023 → Filed with AG Mar 13, 202320d ✓ ME AG ≤30d20 days discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 266 days

discovery → filing · 20 days

May 31, 2022

Begins

Feb 21, 2023

Discovered

Mar 13, 2023

Filed

vs. sector median

16 wks faster

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed2,297 affectedView incident

Name: Local Marketing Solutions Group, Inc.
norm: local marketing

Name: Local Marketing Solutions Group, Inc.
norm: local marketing
Industry: Professional Servicesllm

Discovered: Feb 21, 2023
Breach occurred: May 31, 2022 – Jun 2, 2022
Undetected for: 266 daysoccurrence → discovery
Materiality determined: —
Notification sent: Mar 13, 2023
Affected individuals: 2,297state + nationwide
Data types: Identity (basic)Financial accountFinancial credentials
Data elements: Financial account number
Attack vector: Unauthorized Access
Threat actor: External

During the incident: Offered 12 months of identity monitoring service from Experian
Provided written notification to affected individuals
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 20 days(20 days from discovery to filing)
Compliance flags: ME AG ≤30d · 20d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Feb 21, 2023
→ Filed with AG: Mar 13, 2023
20d 30 days ME AG ≤30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Feb 21, 2023 → Filed with AG: Mar 13, 2023	20d	30 days	ME AG ≤30d

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/dfa9d0a4-356a-49a2-aff4-79d584b8950c.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Mar 13, 2023
Raw hash: 2986933c190f60870f5aba5686cf15630cc22f75180385444b080634f73c934e

Reporting entityLocal Marketing Solutions Group, Inc.

Victim entityLocal Marketing Solutions Group, Inc.

Incidentdiscovered Feb 21, 2023

Stated responseOffered 12 months of identity monitoring service from Experian

ComplianceME AG ≤30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov