DisclosureLens
UnknownMedium

Pure Yoga LLC.

bd_8e416d32cb660d0c · schema v1 · pii pii-v1

Severity

Medium

Discovered

Jan 22, 2017

Filed

Feb 7, 2017

To disclose

16 days

Affected

2,500

Linked

2 filings

Confidence

95%
Full breach record for Pure Yoga LLC. →

Pure Yoga LLC reported a data breach to the Oregon Attorney General. The breach was reported on 2017-02-07. The breach occurred during 9/6/2016 - 12/18/2016. The breach was discovered on 1/22/2017. 2,500 individuals were affected. Notice was sent on 1/22/2017.

Oregon clock✓ OR AG ≤45d16 days discovery → filing
⚠ notification dateThe stored discovery date equals the NOTIFICATION date, collapsing the clock to ~zero. This UNDERSTATES the delay and can mask a real violation.

Incident timeline

undetected · 138 days
discovery → filing · 16 days

Sep 6, 2016

Begins

Jan 22, 2017

Discovered

Feb 7, 2017

Filed

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Filing propagation · 2 filings

View merged incident ↗
Oregon State AGFeb 1 · first
Oregon State AG+6d · this page

Pattern: first filing Feb 1 (OR), last Feb 7 (OR) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.