DisclosureLens
HackingHospitalityHospitalityCustomer Data InvolvedPIIIdentity (basic)MediumContained

Ashford Inc.

bd_875283a68f2707bc · schema v1 · pii pii-v1

Severity

Medium

Discovered

Sep 20, 2023

Filed

Apr 18, 2025

To disclose

19 months

Affected · nationwide

48,4597 in this filing

Confidence

64%
Full breach record for Ashford Inc.2 incidents on file

Ashford, Inc. filed a supplemental notice with the Maine Attorney General correcting the total number of individuals affected by an external system breach (hacking) that occurred on September 7, 2023. The corrected total is 48,459 individuals, including 7 Maine residents. Notices were sent on January 19, 2024, offering 24 months of credit monitoring.

Maine clockDiscovered Sep 20, 2023Filed with AG Apr 18, 2025576d ME AG >90d19 months discovery → filing
AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 13 days
discovery → filing · 19 months / 576 days

Sep 7, 2023

Begins

Sep 20, 2023

Discovered

Apr 18, 2025

Filed

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed48,459 affectedView incident

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.