HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)Financial accountMedium

Frame It Easy

bd_860ff1c5b62087c4 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Dec 3, 2020

Filed

Jan 12, 2021

To disclose

6 weeks

Affected · nationwide

3,18824 in this filing

Linked

3 filings

Confidence

50%

Full breach record for Frame It Easy →2 incidents on file

Frame It Easy experienced an external system breach that occurred between October 29, 2020, and November 13, 2020. The breach was discovered on December 3, 2020. The compromised data included names or other personal identifiers in combination with financial account numbers or credit/debit card numbers, along with their security codes, access codes, passwords, or PINs. The incident affected 24 Maine residents. Notification to the affected consumers was made in writing on January 8, 2021.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Dec 3, 2020 → Filed with AG Jan 12, 202140d ⏱ ME AG >30d6 weeks discovery → filing

⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.

Incident timeline

undetected · 35 days

discovery → filing · 6 weeks / 40 days

Oct 29, 2020

Begins

Dec 3, 2020

Discovered

Jan 12, 2021

Filed

vs. sector median

2 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_f1aaab2f4b6c570d2021-01-12Verified
Indiana State AGbd_7e3291558ce5ec9c2021-01-08 · +4dVerified

Name: Frame It Easy
norm: frame it easy

Name: Frame It Easy
norm: frame it easy
Industry: Retail & Consumerllm

Discovered: Dec 3, 2020
Breach occurred: Oct 29, 2020 – Nov 13, 2020
Undetected for: 35 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jan 8, 2021
Affected individuals: 3,188state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unauthorized Access
Threat actor: ExternalFinancial

Time to disclose: 6 weeks(40 days from discovery to filing)
Compliance flags: ME AG >30d · 40d
Discovery-date grounding: unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Dec 3, 2020
→ Filed with AG: Jan 12, 2021
40d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Dec 3, 2020 → Filed with AG: Jan 12, 2021	40d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Indiana State AGJan 8 · first

Massachusetts State AG+4d

Maine State AG+4d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/4d76e608-253e-480a-92b9-6b72ae0c6b35.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jan 12, 2021
Raw hash: 31cb489cbe88a69eeae6396c66bbe15a47a40a5ddaaeaa21bb0105cddbf19a3e

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityFrame It Easy

Victim entityFrame It Easy

Incidentdiscovered Dec 3, 2020

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov