HackingRetail & ConsumerRetailStolen CredentialsTargetedGovernment IDIdentity (basic)Financial accountCredentialsMediumContained

Aroma Joe's Franchising, LLC

bd_822c540b7f35d8c7 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Mar 2, 2020

Filed

Apr 7, 2020

To disclose

5 weeks

Affected

80state residents only

Confidence

66%

Full breach record for Aroma Joe's Franchising, LLC →5 incidents on file

Aroma Joe's Franchising, LLC notified the NH AG of unauthorized access to employee email accounts between Oct-Dec 2019. Discovered March 2, 2020, affecting 80 NH residents. Data included SSNs, driver's licenses, bank/card info, and usernames/passwords. No evidence of misuse. Credit monitoring offered.

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Incident timeline

undetected · 131 days

discovery → filing · 5 weeks / 36 days

Oct 23, 2019

Begins

Mar 2, 2020

Discovered

Apr 7, 2020

Filed

vs. sector median

3 wks faster

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed80 affectedView incident

Name: Aroma Joe's Franchising, LLC
norm: aroma joe s franchising

Name: Aroma Joe's Franchising, LLC
norm: aroma joe s franchising
Industry: Retail & Consumerllm

Discovered: Mar 2, 2020
Breach occurred: Oct 23, 2019 – Dec 5, 2019
Undetected for: 131 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 1, 2020
Affected individuals: 80state-resident count only
Data types: Government IDIdentity (basic)Financial accountCredentials
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1114 Email Collection
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Attorney General
Initial access: valid_credentials

During the incident: Commenced a prompt and thorough investigation
Working very closely with external cybersecurity professionals
Conducted an extensive forensic investigation and manual email review
Providing affected residents with written notification
Offering complimentary one-year memberships with a credit monitoring service
Advising affected residents about the process for placing fraud alerts and/or security freezes on their credit files
Changes made: Continually evaluates and modifies its practices and internal controls to secure personal information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(36 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/aroma-joes-franchising-20200407.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Apr 7, 2020
Raw hash: 48ffb47f1351b548661d0d27531a17c62e3f2bd514cb12440b42b2f654f4f4e1

Reporting entityAroma Joe's Franchising, LLC

Victim entityAroma Joe's Franchising, LLC

Incidentdiscovered Mar 2, 2020

Stated responseCommenced a prompt and thorough investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov