HackingRetail & ConsumerRetailVulnerability ExploitData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountMediumContained

R.L. Vallee, Inc.

bd_7faa604727854c41 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Apr 13, 2022

Filed

May 20, 2022

To disclose

5 weeks

Affected · nationwide

3,5142 in this filing

Linked

4 filings

Confidence

66%

Full breach record for R.L. Vallee, Inc. →

R.L. Vallee, Inc. reported an external system breach (hacking) occurring between February 22, 2022, and March 28, 2022, discovered on April 13, 2022. The incident affected 3,514 individuals, including 2 Maine residents. Acquired data included names and financial account or credit/debit card numbers (with security codes/PINs). The company provided written notification on May 19, 2022, and offered 12 months of Experian IdentityWorks credit monitoring.

J jump to incidentP pin to compareR raw source

Maine clockDiscovered Apr 13, 2022 → Filed with AG May 20, 202237d ⏱ ME AG >30d5 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 50 days

discovery → filing · 5 weeks / 37 days

Feb 22, 2022

Begins

Apr 13, 2022

Discovered

May 20, 2022

Filed

vs. sector median

2 wks faster

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Indiana State AGbd_77a1319c314828f62022-05-19 · +1dVerified
New Hampshire State AGbd_6e8d4ed6138b52722022-05-24 · +4dVerified
Massachusetts State AGbd_2c29b545fe3a0ae62022-05-26 · +6dVerified

Name: R.L. Vallee, Inc.
norm: rl vallee

Name: R.L. Vallee, Inc.
norm: rl vallee
Industry: Retail & Consumerllm

Discovered: Apr 13, 2022
Breach occurred: Feb 22, 2022 – Mar 28, 2022
Undetected for: 50 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 19, 2022
Affected individuals: 3,514state + nationwide
Data types: Identity (basic)Financial account
Data elements: Financial account number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Sent written notification to affected individuals
Offered 12 Month Experian IdentityWorks Credit 3B identity theft protection services
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 5 weeks(37 days from discovery to filing)
Compliance flags: ME AG >30d · 37d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Apr 13, 2022
→ Filed with AG: May 20, 2022
37d 30 days (soft) ME AG >30d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Apr 13, 2022 → Filed with AG: May 20, 2022	37d	30 days (soft)	ME AG >30d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Indiana State AGMay 19 · first

Maine State AG+1d · this page

New Hampshire State AG+5d

Massachusetts State AG+7d

Pattern: first filing May 19 (IN), last May 26 (MA) — a 7-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/c07cbb1c-99a6-4dbf-80b3-471bfd593ae9.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 20, 2022
Raw hash: 2464b43e7bc54e3bc166d399acafa848d0c23c49f2f6dc69ac44412fa6cb294f

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityR.L. Vallee, Inc.

Victim entityR.L. Vallee, Inc.

Incidentdiscovered Apr 13, 2022

Stated responseSent written notification to affected individuals

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov