HackingFinancial ServicesFinanceStolen CredentialsPhishingCustomer Data InvolvedEmployee Data InvolvedMulti-Stage ChainIdentity (basic)Government IDFinancial accountMediumContained

Applied Data Finance, LLC

bd_7ede26d75ea83f94 · schema v1 · pii pii-v1

Severity

Medium

Discovered

Nov 9, 2018

Filed

Feb 1, 2019

To disclose

12 weeks

Affected

Not disclosed

Linked

2 filings

Confidence

65%

Full breach record for Applied Data Finance, LLC →

Applied Data Finance, LLC d/b/a Personify Financial experienced a data breach where an unauthorized third party gained access to employee business email accounts on July 21, 2018. The company discovered suspicious activity on November 9, 2018. The attacker viewed email contents and sent spear-phishing emails. Affected data may include names, addresses, phone numbers, email addresses, Social Security numbers, and account numbers. The company disabled affected accounts, engaged forensic investigators, notified law enforcement and credit bureaus, and offered one year of credit monitoring.

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Incident timeline

undetected · 111 days

discovery → filing · 12 weeks / 84 days

Jul 21, 2018

Begins

Nov 9, 2018

Discovered

Feb 1, 2019

Filed

vs. sector median

+3 wks slower

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Montana State AGbd_62ac49021db76aa82019-01-31 · +1dCandidate

Name: Applied Data Finance, LLC
norm: applied data finance

Name: Applied Data Finance, LLC
norm: applied data finance
Also named: Applied Data Finance, LLCdba oflegal entity
Personify Financialdba oftrade name
Industry: Financial Servicesllm

Discovered: Nov 9, 2018
Breach occurred: Jul 21, 2018
Undetected for: 111 daysoccurrence → discovery
Materiality determined: —
Notification sent: —
Affected individuals: Not disclosed
Data types: Identity (basic)Government IDFinancial account
Data elements: Social Security number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1566.002 Spearphishing LinkT1114 Email Collection
Threat actor: External
Regulator citations: Reported this security incident to federal law enforcementNotifying the appropriate state regulatory authorities where required
Initial access: valid_credentials

During the incident: Disabled the affected employees’ business e-mail accounts
Strengthened the security of our e-mail systems
Engaged a nationally recognized computer forensics investigation firm
Reported this security incident to federal law enforcement
Notified the appropriate state regulatory authorities
Advised the three major consumer reporting agencies (Equifax, Experian, and TransUnion)
Retained Epiq to provide credit monitoring and identity theft restoration services
Established a dedicated call center to answer questions
Changes made: Strengthened the security of our e-mail systems to prevent similar e-mail hacking attempts
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 12 weeks(84 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Montana State AGJan 31 · first

California State AG+1d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-144350
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 1, 2019
Raw hash: b9cfdbc61169488ec3546b693ae6e543265653dd21d73c3431f93af8527ee9cd

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityApplied Data Finance, LLC

Victim entityApplied Data Finance, LLC

Incidentdiscovered Nov 9, 2018

Stated responseDisabled the affected employees’ business e-mail accounts

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov