HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedIdentity (basic)Government IDMediumContained

New Horizons Baking

bd_7a0883d84d4d17d0 · schema v1 · pii pii-v2

Severity

Medium

Discovered

Jan 11, 2025

Filed

Aug 28, 2025

To disclose

—

Affected

2state residents only

Confidence

66%

Full breach record for New Horizons Baking →2 incidents on file

New Horizons Baking Company, LLC (subsidiary of NHB Holdings) discovered unauthorized access to files containing names, driver's license numbers, and SSNs between Jan 6-10, 2025. Discovery was Jan 11, 2025. Two Nebraska residents were notified on Aug 28, 2025. Law enforcement was notified, and 12 months of credit monitoring via TransUnion was offered.

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Leak gap clock✗ Leak >180d

Incident timeline

undetected · 5 days

Jan 6, 2025

Begins

Jan 11, 2025

Discovered

Aug 28, 2025

Filed

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed2 affectedView incident

A leak claim by cactus about this victim predates this filing by 219 days.View originating leak claim

Name: NHB Holdings LLC
norm: nhb holdings

Name: New Horizons Baking
norm: new horizons baking
Domain: newhorizonsbaking.com
Also named: NHB Holdings, LLCoperating subsidiary ofholding company
Industry: Retail & Consumerllm

Discovered: Jan 11, 2025
Breach occurred: Jan 6, 2025 – Jan 10, 2025
Undetected for: 5 daysoccurrence → discovery
Materiality determined: —
Notification sent: Aug 28, 2025
Affected individuals: 2state-resident count only
Data types: Identity (basic)Government ID
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Initial access: valid_credentials

During the incident: Notified federal law enforcement regarding the event
Providing access to credit monitoring services for twelve (12) months, through TransUnion, to individuals whose personal information was potentially affected by this incident, at no cost to these individuals
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to other relevant state regulators, as necessary, as well as the three (3) major consumer reporting agencies, Equifax, Experian, and TransUnion
Changes made: Working to implement additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Compliance flags: Leak >180d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://nebraska.gov/ago/data-breach/documents/d2593778-f6c8-419c-b17c-0a1daf1e86ec.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Aug 28, 2025
Raw hash: ced4d89eba5112fd9b3b5214fcead38dc452fe5d84c5d835c77d1807b9782e8f

Reporting entityNHB Holdings LLC

Victim entityNew Horizons Baking

Incidentdiscovered Jan 11, 2025

Stated responseNotified federal law enforcement regarding the event

ComplianceLeak >180d

Extraction provenanceno artifact recorded

Source provenancenebraska.gov