HackingRetail & ConsumerRetailStolen CredentialsCustomer Data InvolvedTargetedIdentity (basic)Financial accountCredentialsAuthenticationLowContained

YogaFit

bd_78c7c0ad7991a155 · schema v1 · pii pii-v1

Severity

Low

Discovered

May 27, 2020

Filed

Jul 28, 2020

To disclose

9 weeks

Affected

3state residents only

Linked

3 filings

Confidence

66%

Full breach record for YogaFit →

YogaFit notified the New Hampshire AG of a cyber-attack between April 11 and May 27, 2020, compromising payment card data (name, address, card number, CVV, username/password) for 3 NH residents. YogaFit secured its website and is implementing additional safeguards.

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Incident timeline

undetected · 46 days

discovery → filing · 9 weeks / 62 days

Apr 11, 2020

Begins

May 27, 2020

Discovered

Jul 28, 2020

Filed

vs. sector median

+1 wks slower

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

Massachusetts State AGbd_181e23bbc63039ba2020-07-22 · +6dVerified
Indiana State AGbd_75c125dcf2069cb62020-07-22 · +6dVerified

Name: Mullen Coughlin LLC
norm: mullen coughlin

Name: YogaFit
norm: yogafit
Industry: Retail & Consumerllm

Discovered: May 27, 2020
Breach occurred: Apr 11, 2020 – May 27, 2020
Undetected for: 46 daysoccurrence → discovery
Materiality determined: —
Notification sent: Jul 22, 2020
Affected individuals: 3state-resident count only
Data types: Identity (basic)Financial accountCredentialsAuthentication
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1056 Input CaptureT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified Office of the New Hampshire Attorney General
Initial access: exploit_public_facing

During the incident: Began investigating a report from a customer of an unusual payment card charge
Working with its web developer to review its website code
Took steps to confirm the identity of the customers whose personally identifiable information was impacted
Took steps to address the issue and to secure its website
Providing written notice of this incident to potentially affected individuals
Notifying relevant regulatory authorities of this event
Changes made: Reviewing its existing policies and procedures
Implementing additional safeguards to further secure the payment information
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 9 weeks(62 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

Massachusetts State AGJul 22 · first

Indiana State AGJul 22 · first

New Hampshire State AG+6d · this page

Pattern: first filing Jul 22 (MA), last Jul 28 (NH) — a 6-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/yogifit-20200728.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Jul 28, 2020
Raw hash: 1b0b0cdefdcc11362b35de1e6179cc1168dc6b4cf03306a92b4b2b8062b67810

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityMullen Coughlin LLC

Victim entityYogaFit

Incidentdiscovered May 27, 2020

Stated responseBegan investigating a report from a customer of an unusual payment card charge

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov