HackingRetail & ConsumerRetailCustomer Data InvolvedIdentity (basic)LowContained

SAM TELL AND SON, INC.

bd_78282b96ec60d662 · schema v1 · pii pii-v1

Severity

Low

Discovered

Oct 19, 2023

Filed

Feb 5, 2024

To disclose

16 weeks

Affected

1state residents only

Linked

2 filings

Confidence

66%

Full breach record for SAM TELL AND SON, INC. →

Sam Tell and Son Inc. reported a data breach where an unknown party accessed its network between Oct 18-19, 2023. Discovered Oct 19, 2023. One NH resident affected; name and contact info likely exposed. Notice sent Jan 31, 2024, offering credit monitoring.

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Incident timeline

undetected · 1 days

discovery → filing · 16 weeks / 109 days

Oct 18, 2023

Begins

Oct 19, 2023

Discovered

Feb 5, 2024

Filed

vs. sector median

+8 wks slower

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

Massachusetts State AGbd_2af7b00a6bac437a2024-01-31 · +5dVerified

Name: Cipriani & Werner
norm: cipriani werner
Domain: c-wlaw.com

Name: SAM TELL AND SON, INC.
norm: sam tell and son
Industry: Retail & Consumerllm

Discovered: Oct 19, 2023
Breach occurred: Oct 18, 2023 – Oct 19, 2023
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Jan 31, 2024
Affected individuals: 1state-resident count only
Data types: Identity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid Accounts
Threat actor: External
Regulator citations: Notified law enforcement

During the incident: Conducted an investigation
Reviewed its policies and procedures related to data protection
Notified law enforcement
Provided notice to the potentially impacted individual on January 31, 2024 via U.S. mail
Offering the potentially impacted individual of complimentary credit monitoring and identity protection services
Changes made: Reviewed its policies and procedures related to data protection
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 16 weeks(109 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

Massachusetts State AGJan 31 · first

New Hampshire State AG+5d · this page

Pattern: first filing Jan 31 (MA), last Feb 5 (NH) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/sam-tell-son-20240205.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Feb 5, 2024
Raw hash: 489ccf67588708a42d3bbdad2f2f3313cba74b4243e0c28600f3226105ddaf33

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityCipriani & Werner

Victim entitySAM TELL AND SON, INC.

Incidentdiscovered Oct 19, 2023

Stated responseConducted an investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov