HackingFinancial ServicesTechnologyFinanceStolen CredentialsData ExfiltratedCustomer Data InvolvedSupply Chain (3P Vendor)Government IDIdentity (basic)MediumActive

Magenta Holdco GP, LLC

bd_77c825094372e7a7 · schema v1 · pii pii-v2

Severity

Medium

Discovered

Aug 21, 2025

Filed

Oct 29, 2025

To disclose

—

Affected

15state residents only

Linked

4 filings

Confidence

66%

Full breach record for Magenta Holdco GP, LLC →

Magenta Holdco GP, LLC dba GreenSky, LLC reported a security incident involving the Salesloft Drift application (a Salesforce platform customer) affecting databases between August 13-18, 2025. GreenSky discovered the issue on August 21, 2025, and notified federal law enforcement. The breach potentially exposed names and Social Security numbers of 15 Nebraska residents. GreenSky terminated its relationship with Salesloft, engaged third-party forensic specialists, and provided two years of complimentary credit monitoring through Cyberscout (TransUnion) to affected individuals.

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Incident timeline

undetected · 8 days

Aug 13, 2025

Begins

Aug 21, 2025

Discovered

Oct 29, 2025

Filed

This filing is one of 4 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (3) · sorted by filing gap

Montana State AGbd_4b79495cb7ececd02025-10-29Candidate
New Hampshire State AGbd_8603a20c9181ece22025-10-29Verified
Indiana State AGbd_e0d1e6d8cf8a3ea52025-10-29Verified

Name: Magenta Holdco GP, LLC
norm: magenta holdco gp

Name: Magenta Holdco GP, LLC
norm: magenta holdco gp
Also named: Magenta Holdco GP, LLCdba oflegal entity
GreenSky, LLCdba oftrade name
Industry: Financial ServicesllmTechnologyllm

Discovered: Aug 21, 2025
Breach occurred: Aug 13, 2025 – Aug 18, 2025
Undetected for: 8 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 29, 2025
Affected individuals: 15state-resident count only
Data types: Government IDIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Regulator citations: Providing written notice of this incident to relevant state and federal regulators, as necessary, and to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Initial access: exploit_public_facing

During the incident: Notified federal law enforcement regarding the event
Providing access to credit monitoring services for two (2) years, through Cyberscout, a TransUnion company, to individuals whose personal information was potentially affected by this incident, at no cost to these individuals
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant state and federal regulators, as necessary, and to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Working to implement additional safeguards and training to its employees
Terminated our relationship with Salesloft
Engaged third-party cybersecurity specialists to investigate the activity
Reviewing our policies, procedures and processes related to the storage and access of sensitive information to reduce the likelihood of a similar future incident
Source: Quoted from the filing itself, not independently verified.

Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 4 filings · 4 states

View merged incident ↗

Montana State AGOct 29 · first

New Hampshire State AGOct 29 · first

Indiana State AGOct 29 · first

Nebraska State AGOct 29 · first · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://nebraska.gov/ago/data-breach/documents/048435ee-fd1a-4ef1-8757-5b26471402a7.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 29, 2025
Raw hash: fde15e0d69a49838b10728cd806dc44cccc3ee8035c0a79c15198c9c01af5e85

Linked disclosures

Regulatory filings (3) · sorted by filing gap

Reporting entityMagenta Holdco GP, LLC

Victim entityMagenta Holdco GP, LLC

Incidentdiscovered Aug 21, 2025

Stated responseNotified federal law enforcement regarding the event

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancenebraska.gov