HackingRetail & ConsumerRetailStolen CredentialsData ExfiltratedCustomer Data InvolvedSupply Chain (3P Vendor)Identity (basic)Financial accountFinancial credentialsLowActive

Samela, Inc.

bd_7790b01422f7f6a6 · schema v1 · pii pii-v1

Severity

Low

Discovered

Aug 24, 2015

Filed

Oct 8, 2015

To disclose

6 weeks

Affected

43state residents only

Linked

3 filings

Confidence

65%

Full breach record for Samela, Inc. →

Samela, Inc. d/b/a NorthShore Care Supply notified the NH AG of a security incident where malware on its third-party hosted e-commerce platform captured customer PII and payment card data. The incident affected 43 NH residents. Data exposed included names, addresses, and credit/debit card details for purchases made between June 7 and August 24, 2015. NorthShore engaged forensic experts, rebuilt the website, enhanced monitoring, and offered 12 months of identity protection services.

J jump to incidentP pin to compareR raw source

Incident timeline

undetected · 78 days

discovery → filing · 6 weeks / 45 days

Jun 7, 2015

Begins

Aug 24, 2015

Discovered

Oct 8, 2015

Filed

vs. sector median

1 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

California State AGbd_935e3439d5ca26432015-10-08Verified
Massachusetts State AGbd_06172ad8d67c8cfc2015-10-13 · +5dVerified

Name: Wilson, Elser, Moskowitz, Edelman & Dicker LLP
norm: wilson elser moskowitz edelman dicker
Domain: wilsonelser.com

Name: Samela, Inc.
norm: samela
Also named: Samela, Inc.dba oflegal entity
NorthShore Care Supplydba oftrade name
Industry: Retail & Consumerllm

Discovered: Aug 24, 2015
Breach occurred: Jun 7, 2015 – Aug 24, 2015
Undetected for: 78 daysoccurrence → discovery
Materiality determined: —
Notification sent: Oct 8, 2015
Affected individuals: 43state-resident count only
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Third-Party / Supply Chain
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Regulator citations: Notified New Hampshire Office of the Attorney General
Initial access: exploit_public_facing

During the incident: Hired independent computer security experts to assist with its investigation
Engaged independent IT forensic experts to assist with our investigation
Sent notification letters to affected individuals via regular mail
Notified credit reporting agencies
Changes made: Rebuilding the e-commerce website on a new server
Enhancing the intrusion monitoring for the website
Offering identity restoration services through AllClear ID
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 6 weeks(45 days from discovery to filing)
Compliance flags: — (clock not assessable for this source)

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

California State AGOct 8 · first

New Hampshire State AGOct 8 · first · this page

Massachusetts State AG+5d

Pattern: first filing Oct 8 (CA), last Oct 13 (MA) — a 5-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/samela-20151008.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 8, 2015
Raw hash: cbf8e627a20ae72abefd5ed2f616f3e75c52df40da842bb8fea91770fc789bcd

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityWilson, Elser, Moskowitz, Edelman & Dicker LLP

Victim entitySamela, Inc.

Incidentdiscovered Aug 24, 2015

Stated responseHired independent computer security experts to assist with its investigation

Complianceclock not assessable

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov