HackingRetail & ConsumerManufacturingManufacturingEmployee Data InvolvedDelayed DiscoveryPIIEMPLOYMENTLowContained
Instinct Pet Food (MI HoldCo, Inc.)
bd_75ff91c2fbe385ce · schema v1 · pii pii-v1
Full breach record for Instinct Pet Food (MI HoldCo, Inc.) →Instinct Pet Food (formally Nature's Variety), a subsidiary of MI HoldCo, Inc., detected unauthorized access to its computer network on October 16, 2024 (breach window October 15–16, 2024; discovered November 8, 2024). An unauthorized individual gained access to a limited amount of employee/former-employee personal data. Affected individuals were notified November 19, 2024. Two Maine residents were among 1,909 total individuals affected. Experian 24-month credit monitoring was offered.
Maine clockDiscovered Nov 8, 2024 → Filed with AG Nov 25, 202417d ✓ ME AG ≤30d17 days discovery → filing
⚠ unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed2 affectedView incident
Source provenance
- Source URL
- https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/d2f9d25d-f961-46b9-ad8f-f8ea4862c997.html
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
- Filed at
- Nov 25, 2024
- Raw hash
- 20ad13a13cb12cb82e4b1fac0ac6c7a4ca6e7a4f872aef3b1aa042cdbbcf7919
Reporting entity
- Name
- MI HoldCo, Inc.norm: mi holdco
- Industry
- Other Commercial
Victim entity
- Name
- Instinct Pet Food (MI HoldCo, Inc.)norm: instinct pet food mi holdco
- Industry
- Other Commercial
- Industry
- Retail & ConsumerllmManufacturingllm
Incident
- Discovered
- Nov 8, 2024
- Materiality determined
- —
- Notification sent
- Nov 19, 2024
- Affected individuals
- 2
- Data types
- PIIEMPLOYMENT
- Attack vector
- Unauthorized Access
- MITRE ATT&CK
- T1078 Valid Accounts
- Threat actor
- External
- Regulator citations
- Notified relevant regulatory authorities as required
Compliance
- Time to disclose
- 17 days(17 days from discovery to filing)
- Compliance flags
- ME AG ≤30d · 17d
- Discovery-date grounding
- unattributedNo provenance was recorded for this discovery date and it matches no other date on the record. It may be correct, but it is not independently grounded.
- Clock breakdown
Statute Window Elapsed Threshold Status Maine Discovered: Nov 8, 2024→ Filed with AG: Nov 25, 202417d 30 days ME AG ≤30d
Extraction provenance
- Status
- No extraction artifact recorded for this disclosure.