HackingTechnologyInformationCustomer Data InvolvedPIIIdentity (basic)LowContained

Price Modern

bd_75c1023b23badbc8 · schema v1 · pii pii-v1

Severity

Low

Discovered

Apr 29, 2024

Filed

Oct 7, 2024

To disclose

23 weeks

Affected

1state residents only

Confidence

65%

Full breach record for Price Modern →3 incidents on file

Price Modern, LLC notified the NH AG of unauthorized access to its computer network between April 28-30, 2024, detected on April 29, 2024. One NH resident's PII was affected. The company notified law enforcement, offered credit monitoring via Experian, and implemented additional safeguards.

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Leak gap clock⏱ Leak >90d23 weeks discovery → filing

Incident timeline

undetected · 1 days

discovery → filing · 23 weeks / 161 days

Apr 28, 2024

Begins

Apr 29, 2024

Discovered

Oct 7, 2024

Filed

vs. sector median

+4 wks slower

Tracked as a single-filing incident — the only disclosure on record for this event so far.Confirmed1 affectedView incident

A leak claim by lockbit_3 about this victim predates this filing by 143 days.View originating leak claim

Name: Price Modern
norm: price modern
Domain: pricemodern.com

Name: Price Modern
norm: price modern
Domain: pricemodern.com
Industry: Technologyllm

Discovered: Apr 29, 2024
Breach occurred: Apr 28, 2024 – Apr 30, 2024
Undetected for: 1 dayoccurrence → discovery
Materiality determined: —
Notification sent: Oct 7, 2024
Affected individuals: 1state-resident count only
Data types: PIIIdentity (basic)
Attack vector: Unauthorized Access
MITRE ATT&CK: T1078 Valid AccountsT1119 Automated Collection
Threat actor: External
Regulator citations: Notified federal law enforcement regarding the incidentProviding written notice of this incident to relevant regulators
Initial access: valid_credentials

During the incident: Initiated a comprehensive investigation
Commenced a review of the involved data
Notified federal law enforcement regarding the incident
Working to implement additional safeguards and training to its employees
Providing access to credit monitoring services for , through Experian
Providing impacted individuals with guidance on how to better protect against identity theft and fraud
Providing written notice of this incident to relevant regulators
Providing written notice... to the three major credit reporting agencies, Equifax, Experian, and TransUnion
Changes made: Implement additional safeguards and training to its employees
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 23 weeks(161 days from discovery to filing)
Compliance flags: Leak >90d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.

Status: No extraction artifact recorded for this disclosure.

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://mm.nh.gov/files/uploads/doj/remote-docs/price-modern-20241007.pdf
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Oct 7, 2024
Raw hash: 013a88e4e75e2b0a42883258413b164f8472110ade7f53c5448a2ab37a0643c9

Reporting entityPrice Modern

Victim entityPrice Modern

Incidentdiscovered Apr 29, 2024

Stated responseInitiated a comprehensive investigation

ComplianceLeak >90d

Extraction provenanceno artifact recorded

Source provenancemm.nh.gov