HackingProfessional ServicesProfessional ServicesVulnerability ExploitCustomer Data InvolvedSupply Chain (3P Vendor)Identity (basic)Financial accountFinancial credentialsMediumContained

Shumsky Promotional Agency

bd_75bcd326f8215d4c · schema v1 · pii pii-v1

Severity

Medium

Discovered

May 16, 2013

Filed

May 29, 2013

To disclose

13 days

Affected

1,400

Linked

3 filings

Confidence

65%

Full breach record for Shumsky Promotional Agency →

Shumsky Promotional Agency notified customers that an unauthorized third party accessed its e-commerce platform provider's system on May 14, 2013, compromising nearly 1,400 cardholder records. Affected data included names, addresses, emails, credit/debit card numbers, expiration dates, and CVV codes. The vulnerability was patched on May 15, 2013. Shumsky engaged security and legal advisors and implemented updated security measures.

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California clockDiscovered May 16, 2013 → Notified May 16, 20130d ✓ CA 60-day OK13 days discovery → filing

Incident timeline

undetected · 2 days

discovery → filing · 13 days

May 14, 2013

Begins

May 16, 2013

Discovered

May 29, 2013

Filed

vs. sector median

15 wks faster

This filing is one of 3 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (2) · sorted by filing gap

New Hampshire State AGbd_212832540353a2532013-05-29Candidate
Massachusetts State AGbd_7aa4ed3a9984b0e42013-05-30 · +1dVerified

Name: Shumsky Promotional Agency
norm: shumsky promotional agency
Domain: shumsky.com

Name: Shumsky Promotional Agency
norm: shumsky promotional agency
Domain: shumsky.com
Industry: Professional Servicesllm

Discovered: May 16, 2013
Breach occurred: May 14, 2013
Undetected for: 2 daysoccurrence → discovery
Materiality determined: —
Notification sent: May 16, 2013
Affected individuals: 1,400nationwide
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Third party: via e-commerce platform provider
Initial access: exploit_public_facing

During the incident: Engaged with proper security advisors and technical experts to rectify the situation
Engaged with technical and legal advisors to work through the situation
Working with the payment card brands concerning the specific payment cards at issue
Changes made: Put in place updated measures to prevent this from happening again
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 13 days(13 days from discovery to filing)
Compliance flags: CA 60-day OK · 0d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: May 16, 2013
→ Notified: May 16, 2013
0d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: May 16, 2013 → Notified: May 16, 2013	0d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 3 filings · 3 states

View merged incident ↗

New Hampshire State AGMay 29 · first

California State AGMay 29 · first · this page

Massachusetts State AG+1d

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-41885
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 29, 2013
Raw hash: da6a9d41892ba0f48af57621124c1a860f831545d52a7ad168c104095d5e730b

Linked disclosures

Regulatory filings (2) · sorted by filing gap

Reporting entityShumsky Promotional Agency

Victim entityShumsky Promotional Agency

Incidentdiscovered May 16, 2013

Stated responseEngaged with proper security advisors and technical experts to rectify the situation

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov