HackingRetail & ConsumerRetailVulnerability ExploitData ExfiltratedCustomer Data InvolvedIdentity (basic)Financial accountFinancial credentialsLowContained

McDavid

bd_7426470e13c84a2e · schema v1 · pii pii-v1

Severity

Low

Discovered

Apr 6, 2017

Filed

May 2, 2017

To disclose

26 days

Affected

Not disclosed

Linked

2 filings

Confidence

64%

Full breach record for McDavid →

McDavid, Inc. disclosed that an external actor placed hidden code on its webservers between September 5, 2016, and November 11, 2016, potentially targeting customer personal and credit card information. The incident was discovered on April 6, 2017. Affected data includes names, addresses, email addresses, credit card numbers, expiration dates, and security codes. McDavid launched an investigation, retained forensic experts, and implemented additional security controls.

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California clockDiscovered Apr 6, 2017 → Notified Apr 28, 201722d ✓ CA 60-day OK26 days discovery → filing

Incident timeline

undetected · 213 days

discovery → filing · 26 days

Sep 5, 2016

Begins

Apr 6, 2017

Discovered

May 2, 2017

Filed

vs. sector median

4 wks faster

This filing is one of 2 about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (1) · sorted by filing gap

New Hampshire State AGbd_31314dc1121e17c82017-05-01 · +1dVerified

Name: McDavid
norm: mcdavid
Domain: mcdavidusa.com

Name: McDavid
norm: mcdavid
Domain: mcdavidusa.com
Industry: Retail & Consumerllm

Discovered: Apr 6, 2017
Breach occurred: Sep 5, 2016 – Nov 11, 2016
Undetected for: 213 daysoccurrence → discovery
Materiality determined: —
Notification sent: Apr 28, 2017
Affected individuals: Not disclosed
Data types: Identity (basic)Financial accountFinancial credentials
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing ApplicationT1041 Exfiltration Over C2 Channel
Threat actor: ExternalFinancial
Initial access: exploit_public_facing

During the incident: Launched an internal investigation
Commenced containment and remediation efforts
Retained a leading incident response and digital forensics firm to assist in the investigation
Changes made: Evaluating ways to best strengthen systems to guard against similar future incidents
Working with network vendors to implement additional security controls
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 26 days(26 days from discovery to filing)
Compliance flags: CA 60-day OK · 22d
Discovery-date grounding: letter-groundedThe discovery date is the detection date narrated in the notification letter — the defensible tier.
Clock breakdown: Statute Window Elapsed Threshold Status
California
Discovered: Apr 6, 2017
→ Notified: Apr 28, 2017
22d 60 days (analyst band, pre-2026 discoveries) CA 60-day OK

Statute	Window	Elapsed	Threshold	Status
California	Discovered: Apr 6, 2017 → Notified: Apr 28, 2017	22d	60 days (analyst band, pre-2026 discoveries)	CA 60-day OK

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 2 filings · 2 states

View merged incident ↗

New Hampshire State AGMay 1 · first

California State AG+1d · this page

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://oag.ca.gov/ecrime/databreach/reports/sb24-67942
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: May 2, 2017
Raw hash: dd2ed850aa151076c4ebc356d6a3f1905703cac9fd7c9d33915a6a9faea01da2

Linked disclosures

Regulatory filings (1) · sorted by filing gap

Reporting entityMcDavid

Victim entityMcDavid

Incidentdiscovered Apr 6, 2017

Stated responseLaunched an internal investigation

ComplianceCA 60-day OK

Extraction provenanceno artifact recorded

Source provenanceoag.ca.gov