HackingRetail & ConsumerRetailVulnerability ExploitData ExfiltratedCustomer Data InvolvedGovernment IDIdentity (basic)HighContained

Sugar Bowl Corporation

bd_72baf7b6337b9ef1 · schema v1 · pii pii-v1

Severity

High

Discovered

Oct 12, 2020

Filed

Dec 30, 2020

To disclose

11 weeks

Affected · nationwide

6,9607 in this filing

Linked

6 filings

Confidence

66%

Full breach record for Sugar Bowl Corporation →

Sugar Bowl Corporation, a California-based commercial entity, reported an external system breach (hacking) occurring on October 9, 2020, discovered on October 12, 2020. The incident affected 6,960 individuals total, including 7 Maine residents. The breach compromised names and driver's license numbers. The company provided written notification on December 18, 2020, and offered one year of Equifax credit monitoring services.

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Maine clockDiscovered Oct 12, 2020 → Filed with AG Dec 30, 202079d ⏱ ME AG >30d11 weeks discovery → filing

⚠ AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.

Incident timeline

undetected · 3 days

discovery → filing · 11 weeks / 79 days

Oct 9, 2020

Begins

Oct 12, 2020

Discovered

Dec 30, 2020

Filed

vs. sector median

+2 wks slower

This filing is one of 6 filings about the same incident.View merged incident

Linked disclosures

Why this link?

Regulatory filings (5) · sorted by filing gap

New Hampshire State AGbd_29dae68c50a00d272020-12-30Verified
Massachusetts State AGbd_78a3c76fc3b372422020-12-30Verified
Montana State AGbd_950f321dfff1d8dd2020-12-30Candidate
California State AGbd_d1cf2054aa23b2fb2020-12-30Verified

Show 1 more filing ↓up to 12d gap

Indiana State AGbd_e151cefb399338ee2020-12-18 · +12dVerified

Name: Sugar Bowl Corporation
norm: sugar bowl
Domain: sugarbowl.com

Name: Sugar Bowl Corporation
norm: sugar bowl
Domain: sugarbowl.com
Industry: Retail & Consumerllm

Discovered: Oct 12, 2020
Breach occurred: Oct 9, 2020
Undetected for: 3 daysoccurrence → discovery
Materiality determined: —
Notification sent: Dec 18, 2020
Affected individuals: 6,960state + nationwide
Data types: Government IDIdentity (basic)
Data elements: Driver's licence number
Attack vector: Unauthorized Access
MITRE ATT&CK: T1190 Exploit Public-Facing Application
Threat actor: External
Initial access: exploit_public_facing

During the incident: Sent written notification to affected individuals
Offered 1 year of Equifax credit monitoring
Source: Quoted from the filing itself, not independently verified.

Time to disclose: 11 weeks(79 days from discovery to filing)
Compliance flags: ME AG >30d · 79dME resident >60d · 67d
Discovery-date grounding: AG web formThe discovery date came from the AG web-form field, which is systematically later than the detection date stated in the letter. Treat the clock as indicative.
Clock breakdown: Statute Window Elapsed Threshold Status
Maine
Discovered: Oct 12, 2020
→ Filed with AG: Dec 30, 2020
79d 30 days (soft) ME AG >30d
Maine
Discovered: Oct 12, 2020
→ Notified: Dec 18, 2020
67d 60 days (analyst band; statutory cap is 30 days) ME resident >60d

Statute	Window	Elapsed	Threshold	Status
Maine	Discovered: Oct 12, 2020 → Filed with AG: Dec 30, 2020	79d	30 days (soft)	ME AG >30d
Maine	Discovered: Oct 12, 2020 → Notified: Dec 18, 2020	67d	60 days (analyst band; statutory cap is 30 days)	ME resident >60d

Status: No extraction artifact recorded for this disclosure.

Filing propagation · 6 filings · 6 states

View merged incident ↗

Indiana State AGDec 18 · first

New Hampshire State AG+12d

Massachusetts State AG+12d

Montana State AG+12d

California State AG+12d

Maine State AG+12d · this page

Pattern: first filing Dec 18 (IN), last Dec 30 (ME) — a 12-day rolling notification. Rolling spreads often mean counsel is filing as thresholds trip per state. Why this link?

Evidence ladder

Leak-site claim

Attacker assertion only. Establishes: claim date, group, alleged victim.

Press / market report

Unlocks: incident narrative, operational impact. Still no compliance clock.

State AG / regulator filingThis record

Unlocks: discovery date, data types, affected count, compliance clock.

SEC 8-K / victim statement

Unlocks: materiality, stated response, full audit trail. Ceiling removed.

Source URL: https://www.maine.gov/agviewer/content/ag/985235c7-cb95-4be2-8792-a1252b4f8318/c9ddc9d4-d9fd-46bc-9ae4-9df76b06dc0c.shtml
DisclosureLens links to the originating regulator URL — full filing bodies are not redistributed from public surfaces (§4.5).
Filed at: Dec 30, 2020
Raw hash: 35771538ca97ecf4f0a54f5432d4226120202c1e80bc2f5aac3085a23111b34e

Linked disclosures

Regulatory filings (5) · sorted by filing gap

Reporting entitySugar Bowl Corporation

Victim entitySugar Bowl Corporation

Incidentdiscovered Oct 12, 2020

Stated responseSent written notification to affected individuals

ComplianceME AG >30d

Extraction provenanceno artifact recorded

Source provenancewww.maine.gov